Verrex Names Paul Cullum Director of Asia Pacific Region

The global AV systems integrator adds well-known leader to the largest ProAV market in the industry
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Hong Kong / 8 May 2018 / Verrex, the global provider of superior AV and UC technology solutions and experiences announced that Mr. Paul Cullum, RCDD, has joined the company as Director, Asia Pacific based in Hong Kong. Cullum will lead the day-to-day operations of Verrex Asia Pacific teams and will oversee project and service performance, team development, client relationships, business development, and strategic planning. He will be responsible for Verrex’s full portfolio of services in AV systems design, integration, and service & support throughout key Asia Pacific hubs including Hong Kong and Shanghai. He is part of a senior leadership team that reports directly to Verrex CEO, Thomas Berry, Jr., CTS.

“Paul is a recognized Asia Pacific AV industry leader with a wealth of high-profile experience in the region,” said Berry. “He is well-respected by clients with a reputation for ensuring project and service success, and his background in systems design brings together Verrex’s approach to fulfilling a client’s entire AV life-cycle requirements. Paul’s appointment provides Verrex with a strong local leader and mentor for our incredible Asia Pacific team and a knowledgeable resource for our clients.”

Cullum adds over 25 years of Information & Communication Technologies experience to Verrex including several of the largest installation projects implemented in Asia. Most recently Cullum was a founding Managing Partner, Asia of Coherent Technology Consulting Limited in Hong Kong. Here he helped establish the firm’s AV design consultancy as a well-respected industry leader in Asia and North America. Additional career highlights include Associate Director of Technology Services of JBA Consulting Engineers (Asia) Ltd. Cullum completed an Electrical and Electronic Engineering Apprenticeship with the British Army and continued his military career in the British Armed Forces as a communications technician for 8 years. He holds the RCDD (Registered Communications Distribution Designer) designation from BICSI (Building Industry Consulting Services International) and a BTEC National Diploma in Electrical and Electronic Engineering.

“The Asia Pacific region is not only the largest ProAV market, but I believe one of the most dynamic,” said Cullum. “It represents both a developing market because of the wealth of new opportunities and an established market because of its sheer size and maturity. Verrex shares and consequently is uniquely positioned to address this market characteristic. We are an established, process-driven 71-year-old integrator with a diverse, expanding Asia Pacific client base. I am excited to lead our continued growth here and look forward to delivering the industry-gold-standard service synonymous with Verrex’s reputation.”

Cullum is based at Verrex’s Hong Kong office, Verrex Asia Limited, which is part of the company’s global workplaces that also include New York, Boston, Houston, Los Angeles, London, and Shanghai.

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