NSCANSCA is upon us once again. Like them or not, trade shows allow us all to meet and view the latest and greatest products from all corners of the earth. 3/01/1998 7:00 AM Eastern
Mar 1, 1998 12:00 PM, Nat Hecht
NSCA is upon us once again. Like them or not, trade shows allow us all tomeet and view the latest and greatest products from all corners of theearth. Many of us don't like these shows for various reasons. Some believethat there are generally too many trade shows, and that such a large numberis unnecessary. I, however, maintain that any time groups of people sharingsimilar interests get together to exchange ideas and learn from eachother's experiences, it is a wonderful thing because it will ultimatelymake our lives easier and our businesses more profitable.
Your customers also depend on your attendance. We in the press cancertainly write about these products and feature them in stories andadvertising, but it is only at the show that you can truly evaluate them inperson. Your customers are relying upon your expertise to find the bestproducts. Don't let them down.
Walking and working the show, however, can blind us to the opportunitiesthe NSCA provides. Keep an open mind, and take some time to explore thecourses that will be offered. Plan to attend at least a couple of them torefresh yourself or to try on a new topic that interests you. We shouldreally take a cue from other professions that make learning the number onepriority at their meetings, with the hardware taking second priority. Tryto resist being the kid in the candy store, and take advantage of anNSCA-sponsored education.
Most importantly, have fun in Las Vegas. So many times we have shows incities where transportation is difficult, there is nothing to do after darkor the amenities are lackluster. There is never a dull moment in Las Vegas,so take in a show, ride a roller coaster, and don't hesitate to take a cabride to that great restaurant. After all, we owe it to ourselves to kickback and have some fun when we break from an arduous day. Have a great NSCA!