Apple admits the Mac Pro was a mess

By Jacob Kastrenakes, The Verge
Author:
Publish date:
mp.jpeg

Apple admitted that its flashy 2013 Mac Pro redesign was a mistake, and executives indicated that Apple intends to better support its professional users in the future. “I think we designed ourselves into a bit of a thermal corner, if you will,” one of Apple’s top executives reportedly said.

The small, trash can-shaped Mac Pro — which Apple marketing VP Phil Schiller once touted as evidence that the company could still innovate — was designed to fit two smaller graphics chips, but the industry didn’t move in that direction.

“Being able to put larger single GPUs required a different system architecture and more thermal capacity than that system was designed to accommodate,” the exec is reported as saying. “So it became fairly difficult to adjust.”

That seems to explain why the Mac Pro, until today, went more than three years without spec refresh — an entirely unworkable situation for pro users who need top-of-the-line hardware. MORE@TheVerge

Featured

Related

Cynthia Wisehart on Projection Mapping

Innovation in the projection mapping community has hit a period of acceleration in part driven by the longtime collaborative relationships between creatives and technologists. In this issue, our reporter Jon Silberg went to the Nature’s Best Photography Awards which were ...read more

tesladog

AV in Autos: Tesla Dog Mode

Whether you are worried about your dog, and/or about the helpful passerby with a crowbar who is worried about your dog, you have a friend in Elon Musk. In fact, a couple of Tweets and the whole thing is handled. Or will be in one of those future software updates that are a way ...read more

Cynthia Wisehart on Tinnitus

As we went to press, there was some science news about tinnitus. Very abstract-seeming, mouse-related stuff so don’t get excited. The discovery of new neurons in the auditory system that may lead to treatment of tinnitus someday. Here’s the science. Nerve cells in the cochlea ...read more

Cynthia Wisehart on Sanrio Puroland

Yeah, you can’t go home again. Especially if home is Tokyo. Those of you know me, probably remember that for part of my time as a theme park designer I lived in Tokyo from 1998-91 working for Landmark Entertainment Group and helping to build a $700 million+ indoor theme park for ...read more