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Apple admits the Mac Pro was a mess - Sound & Video Contractor

Apple admits the Mac Pro was a mess

By Jacob Kastrenakes, The Verge
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Apple admitted that its flashy 2013 Mac Pro redesign was a mistake, and executives indicated that Apple intends to better support its professional users in the future. “I think we designed ourselves into a bit of a thermal corner, if you will,” one of Apple’s top executives reportedly said.

The small, trash can-shaped Mac Pro — which Apple marketing VP Phil Schiller once touted as evidence that the company could still innovate — was designed to fit two smaller graphics chips, but the industry didn’t move in that direction.

“Being able to put larger single GPUs required a different system architecture and more thermal capacity than that system was designed to accommodate,” the exec is reported as saying. “So it became fairly difficult to adjust.”

That seems to explain why the Mac Pro, until today, went more than three years without spec refresh — an entirely unworkable situation for pro users who need top-of-the-line hardware. MORE@TheVerge

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