Need to Know GALLERY: Blockchain for AV, audio, residential, education, retail, and media

Author:: NewBay Media
Publish date:: Apr 3, 2018

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How will Blockchain touch your industry? Click through this gallery to see what NewBay editors are saying about the impact on AV, audio, education, residential, retail, and media.

Blockchain has piqued interest as a potential answer to the issue of getting stakeholders—artists, producers, labels and anyone else due royalties for a track—paid. In theory, blockchain models could aid the creation of a track’s metadata and in turn help streamline payments for the song’s use and licensing. It’s been done on a small scale—the first instance was Imogen Heap’s 2015 single, “Tiny Human,” released on the Ujo Music platform, with all parties involved paid via the crypto-currency Ether. READ MORE -Clive Young, Pro Sound Network

Blockchain-compatible creative tools should be able to create and preserve rights metadata from the very start. While no major DAW manufacturers have committed to the blockchain concept yet, they’re watching it. Berklee School of Music’s emerging blockchain effort, the Open Music Initiative, has garnered significant support including the major labels (Sony, Universal and Warner), as well as major streaming services Conspicuously absent: Apple and, tellingly, the publisher of Pro Tools, Avid. READ MORE -Clive Young, Pro Sound Network

Think about the blockchain as a distributed platform. A little like distributed DSP or distributed digital asset management--taken to the next level. At the moment, most non-currency blockchain networks are visualized as closed and permissioned, not unlike current intranets. They are completely transparent and incorruptible (as with all blockchain networks). And they are encrypted. But they are not anonymous or infinite the way cryptocurrency networks are. Consider for example, this potential whiteboard example...READ MORE -Cynthia Wisehart, Sound & Video Contractor

Where the IoT offers advantages for AV applications, there are also threats. One of the most notable s security: one bad actor can compromise the entire chain. If even one smart lightbulb gets targeted in a vulnerable system, it could bring the entire system down. Or a device itself can go rogue. Many experts see security as the biggest impediment to widespread adoption of IoT technologies. Enter blockchain, the decentralized method of protecting data with its built-in, adaptable safeguards. If blockchain protects the integrity of digital systems, perhaps it can be the missing link to reliable security. READ MORE -Margot Douaihy, AV Network

After consulting with some data experts at companies including IBM, Accenture and Cognizant, a picture of a blockchain future in the retail world emerges. Following are six possible outcomes to the mass acceptance of blockchain technology as a shopping and selling tool. READ MORE -John Laposky, Twice

Blockchain may disrupt the custom integration channel through inventory validation, warranties and service contracts, network security improvements, and more efficient applications of AV-over-IP, the Internet of Things (IoT), and purely digital AV products. The promise of IoT is that machine-to-machine communication can be programmed and streamlined, and automated. IoT devices can also be programmed to send, receive, and record usage data for better management. READ MORE -Jeremy Glowacki, Residential Systems

Blockchain technology may very well be the first edtech buzzword of 2018. Tom Vander Ark so far has the most concise insights on his Getting Smart blog, “Blockchain has the potential to release a wave of innovation around learner data, including ending paper-based certificates. It’s also likely to disrupt the market in student information systems.” EdWeek and EdSurge also have insights. READ MORE -Kevin Hogan, Tech & Learning

It's easy to envision, for example, a blockchain production platform for Game of Thrones: The show is shot in four different countries; the production company is based in Ireland; the visual effects are completed by different companies with varying specialties and processes; and it's the most pirated show in history. READ MORE -Cristina Clapp, Creative Planet Network

Blockchain is already a reality for advertisers in the media industry. Later this year, Comcast plans to launch its new Blockchain Insights Platform in collaboration with NBCUniversal, Disney, Altice USA, Channel 4, Cox Communications, Mediaset Italia and TF1 Group, which, according to the company, is aimed at “better ad planning, targeting, execution and measurement across screens.”  READ MORE -Tom Butts, TV Technology

Operators, ad-providers and content creators are accelerating their efforts to establish blockchain as a secure, authenticated, multi-user system for distribution and payments. Many analysts point are keen to cut out the estimated 75% of ad spending which is lost through fraud or goes to duplicative middlemen. At the same time media companies are mindful of the risks associated with blockchain. READ MORE -Gary Arlen, Multichannel News

How will Blockchain touch your industry? Click through this gallery to see what NewBay editors are saying about the impact on AV, audio, education, residential, retail, and media.

Find out what NewBay editors are saying

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Need to Know GALLERY: Blockchain for AV, audio, residential, education, retail, and media

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How will Blockchain touch your industry? Click through this gallery to see what NewBay editors are saying about the impact on AV, audio, education, residential, retail, and media.

Find out what NewBay editors are saying

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