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Digital Signposts: The Collaboration Channel

As more and more companies embrace the digital workplace concept, visual communications will inevitably become an integral part of the re-imagined flow of information and ideas. Highly targeted channels of content, visualized for clarity and impact, will guide employees toward better decisions utilizing real-time data. Now let’s raise the bar even further: If those same content channels were interactive and allowed users to collaborate with each other in real time, the concept of the digital workplace and visual communications would in effect merge — ushering in an exciting new way of leveraging visual content to benefit teams throughout the organization.

These collaboration channels would allow users to videoconference, share documents, annotate, instant message, take part in polls, and much more. Instead of simply distributing content, users would “work” with content, but unlike traditional screen sharing applications, users would be tapping into multiple real-time data sources and a wide array of capabilities. In fact, users could be sharing complex content channels of their own creation within the collaboration channel “shell” providing colleagues with important data, analytics, and insights pulled live from multiple databases.

Interactivity in the workplace has come to mean better engagement for stakeholders, and communications professionals have certainly learned to develop techniques to take full advantage. However, interactivity in the workplace can have a deeper, more concrete purpose for specific teams as it increases efficiency through more proficient idea sharing and real-time collaboration. Collaboration is the newest testament to visual communications – resulting in employees using their channels to do better work, faster.

When we examine solutions such as the collaboration channel in the context of the digital workplace, it becomes clear that visual communications are transforming the heart of the enterprise and reinventing the very nature of how we work.

Vern Freedlander is vice president of production services for Montréal-based X2O Media, a Barco company. X2O Media is a leading software developer of real-time visual communications solutions that significantly improve communications throughout the enterprise. With more than 20 years of broadcast television experience as a producer, director and executive, Freedlander oversees all of X2O Media’s content initiatives. He can be reached at

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