2014
4K is Just the Beginning
As we create live events to cut through the media clutter and wow our audiences, go big or go home.
Industry
2014
Digital Signposts: A New Generation of Information-seekers
How dynamic visuals are replacing text
Corporate
Digital Signposts: Communications Strategy vs. Content Strategy
In corporate communications, confusion often looms between the terms content strategy and communications strategy.
2014
IT Terminology to Know and Understand
A wide part of the gulf between IT and AV professionals is in vocabulary. The following IT terminology is relevant to AV applications.
2014
4K Technology Brightens Installation Opportunities
The market has moved from standard definition to HD content, and it now stands on the cusp of a move into ultra HD or 4K content.
Corporate
Digital Signposts: Mobile Channel Strategies
When developing a channel strategy, communications professionals tend to put their attention primarily on distributing content to employees' laptops and place-based screens.
2014
Acoustics for Media Conferencing
“‘Videoconferencing’ is a term that always confuses me because there is always audio. Sometimes there is no video. So it should really be ‘media conferencing’ or ‘audio/video conferencing,’” says...
Entertainment
Is Your CD Collection Doomed?
5 ways to ensure that your physical-media music lasts as long as possible.
Corporate
Digital Signposts: The Engagement Crisis
In October of last year, Gallup reported that worldwide only 13 percent of employees are engaged at work.
Entertainment
The Sad State of Star Wars in the Home
It’s difficult to fathom how, in the age of ubiquitous home theaters, high definition, and extreme media availability, one of the most important and beloved film franchises has been...
Corporate
Digital Signposts: Social Media Success at Deutsche Bank
Last year John Stepper from Deutsche Bank spoke at the Melcrum Digital Content Summit and presented a fascinating case study focused on internal social media.
Corporate
Counterfeit Projector Lamps: Are You Buying or Selling Them?
The bulb used in a fake lamp will never be the one intended by the projector manufacturer. There is a high chance that the performance will be reduced.
Corporate
Digital Signposts: The Evolution of Banking
Recent trends from the banking sector indicate the potential for very exciting growth opportunities for both digital signage and more sophisticated methods of visual communications.
Audio
Ceiling Speakers
The models included in this survey demonstrate all of the features of current ceiling speaker technology and they provide a glimpse into what is likely to come along in...
Corporate
AV/IT Training and Certification Courses to Consider
Find more opportunities and grow your skills with the best AV/IT training courses.
Industry
AV/IT: Evolve or Die
Learn about IP networks, cloud services, unified communication systems, smart buildings, and become a trusted resource for your clients.
Corporate
Digital Signposts: When a Crisis Turns Into an Opportunity
A few years ago Melcrum writer Sona Hathi wrote about how News Corp. “doubled down” on internal communications during the U.K. phone-hacking scandal. It's a great lesson.
Entertainment
The Future of Music Is Subscriptions
Imagine me sitting there in front of my Xbox, coming to the slow realization that my entire collection of music doesn't matter anymore.
Industry
Fighting Words on Net Neutrality
Why has there been little discussion in our industry of what could arguably be the most important new development in IP and network management in decades?
Flatscreens
Digital Signposts: Rethinking Digital Signage
Expanding integration opportunities by leveraging visual communications solutions
Corporate
Digital Signposts: Measuring Communications Effectiveness
Now more than ever, the business sector is looking for hard evidence that communications programs are meeting objectives.
Entertainment
What Is the Smartphone Screen-size Sweet Spot?
Screen size has become one of the leading questions that consumers face when considering a new smartphone.
