Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Ashly Pema Amp + Processor the Daily Special at Ocean Prime


For nearly a decade, Ocean Prime has been serving the best steak, seafood, and cocktails in greater Detroit from its Troy, Michigan location. After working with a frustrating, opaque user control sound reinforcement/music playback system at the restaurant, the management team asked A/V integration firm Bicco Systems, located in Pickerington, Ohio, for an upgrade. Bicco Systems turned to Ashly Audio’s eight-channel Pema 8250.70 combined-Protea™ DSP/amplifier to give Ocean Prime outstanding fidelity and reliability. Moreover, Bicco Systems combined the two Pema 8250.70s with a dozen Ashly neWR-5 wall-mounted user controls that allow Ocean Prime associates and/or its live musicians to intuitively select input sources and adjust volumes in different zones.

“One of the things that’s unique about Ocean Prime’s Troy location is that it has five private dining rooms that get used on a daily basis,” explained Lee Collett, president of Bicco Systems. “The restaurant also has a live pianist who performs on the weekend. Associates seemed to be routinely frustrated by the inability to easily switch between the live performance feed and the background music feed. When the musician took a fifteen-minute break, someone would have to run back to the equipment rack to make the switch, which they didn’t always manage to do successfully. So, Ocean Prime wanted a system update and an intuitive way to control the system that anyone could successfully use.”

The restaurant has multiple zones across the main dining room, the entrance, the bar, the bathrooms, and the five private dining rooms, each of which can be subdivided to create up to eight smaller spaces. Bicco Systems went through and recut all of the leads to the existing 70-Volt Klipsch loudspeakers, which were otherwise still performing well. They pulled out the old DSP and amplifiers and replaced them with two Ashly Pema 8250.70s, which together deliver sixteen 250-Watt 70V network amplifier channels and powerful Ashly Protea 8×8 matrix DSP in four total rack spaces.

“Ashly was the ideal choice for Ocean Prime because Ashly has been in business for 43 years and has proven reliability and fidelity,” Collett said. “More specifically, Ashly’s user controllers offer customized, intuitive control that Ocean Prime was hoping for.”

An existing media server is the main input to the system, but the staff also has the ability to play CDs or to jack in their phones, iPads, etc. In addition, the piano and its vocal microphone serve as inputs when the musician is playing. There are two Ashly neWR-5 controllers by the piano that allow the musician to switch the house and/or dining room feeds between the live music and the background music source. The other ten Ashly neWR-5s are located in the other zones and can select among input sources and change overall volume. In addition, the screens and presentation systems in the private dining rooms send their audio feeds to the Ashly system, which allow them to play over the higher-fidelity, distributed Klipsch loudspeakers instead of the television speakers.


Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 42 year-old company is headquartered in Webster, New York U.S.A.



Ocean Prime is a modern American restaurant and lounge from renowned restaurateur Cameron Mitchell. The award-winning Ocean Prime delivers an extraordinary experience with stunning settings, an impressive menu of seafood and prime cuts of steak, signature cocktails, a Wine Spectator-honored wine list and truly genuine hospitality.

Featured Articles