CASE STUDY: M Beta Hotel, Charlotte N.C.

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For Marriott’s “M Beta” Hotel in Charlotte, N.C., designers saw a chance to modernize the guest experience from check in to check out through high-impact technology design. They envisioned an approach that would use displays and interactivity across the public spaces, guest rooms, fitness center, dining, and even collaboration spaces. The transformation of the 30-year-old property spans all areas of the hotel—including lobby, fitness center, meeting spaces and guest rooms--and demonstrates how visuals and personal customization work together to set a new standard for guest experience.

While technology constantly evolves and changes, the hotel experience has been less nimble and not as fast to transform. Marriott Hotels’ vision was to allow the traveler to help create their own experience, taking cues from how guests consume technology at home. The hotel partnered with LG Business Solutions to implement this objective one space at a time, with feedback from guests.

Each of the 444 guest rooms features a 55-inch LG hotel LED TV, serving as the hub for in-room information and entertainment. The TVs feature LG’s Pro:Idiom and Pro:Centric guest room platforms, as well as LG’s set-top box technology powering Marriot’s guest information platform for hotel and local area information. The TVs allow guests to stream content from their smart devices onto the big screen – including Netflix, Hulu, TED talks, YouTube, Pandora and more.

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“We wanted to provide guests the ability to view their own content on the big screen in their own room, allowing them to truly feel at home,” says Mike Kosla, vice president, hospitality, LG Electronics USA Business Solutions. “Our first priority was in the guest room. After that, the technology implemented throughout the hotel allowed Marriott and LG to get really creative.”

In the fitness center, LG display technology transcends the typical hotel fitness experience by giving guests choice in high-impact virtual content. Marriott implemented a 3x3 video wall of 47-inch class LG display panels and an LG soundbar. Third-party content from Fitness on Demand, offers over 1600 free classes that guests can choose from interactively.

Marriott further recognized that gathering and meeting spaces often underserve many travelers with limited options—the choice is usually limited to traditional restaurants and bars or formal conference spaces. Recognizing that when friends and family gather at home they tend to congregate in the kitchen, Marriott created a proof of concept at the Charlotte hotel’s modern and open meeting space around a full residential kitchen with premium LG Studio kitchen appliances.

The suite of built-in appliances with design inspired by LG Studio Artistic Adviser Nate Berkus includes the LG Studio 42-inch sideby-side refrigerator, 36-inch counter-depth French Door refrigerator, 30-inch double wall oven, dishwasher and microwave oven. Marriott installed a number of LG OLED TVs with wide viewing angles and high-resolution picture performance to help guests unwind.

“The LG Studio Kitchen provides a residential-feel kitchen so that our guests can meet and collaborate as they would at home,” says Alli Beane, senior director, design and development, Marriott International.

From the check-in area, where guests can use an LG touchscreen monitor to find their reservation, to the exclusive M Club, where VIP guests can enjoy 75- and 65-inch LG displays, to the board room with LG’s interactive digital display to conduct meetings, “the entire property has a dynamic flow that was inspired by guests’ creativity and ideas that brings to life the vision for the future of Marriott Hotel Properties,” according to Beane.

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