Sony has demonstrated its “groundbreaking” Spatial Reality Display (SRD) integrated with partner Ameria’s AI-powered Touchfree Interaction Technology, to deliver a “new level of immersive and personalized” in-store experiences.
The Sony and Ameria collaboration offers customers the ability to interact with and personalize products in a compact and spatial 3D environment—all without the need for wearables or touchscreens. Retailers can now provide dynamic, intuitive experiences that enable shoppers to visualize customizations, explore product options, and engage with brands.
The system leverages Sony’s state-of-the-art Spatial Reality Display to create life-like, three-dimensional visuals that “float in space”, while Ameria’s Touchfree technology detects gestures, gaze, and proximity to enable natural, fluid interactions. This fusion of technologies is said to offer a “seamless, contactless journey” from product exploration to customization.
Sony’s SRD reduces in-store stocking needs by allowing product variations to be presented virtually through immersive, gesture-controlled 3D interaction—to reduce the physical inventory required. Retailers can operate in smaller spaces while still offering a broad product range. Additionally, high-value items like jewelry can be showcased in a captivating, risk-free way—eliminating concerns about theft or damage while maintaining the premium experience that luxury entails.\
“We believe that the future of retail lies in immersive, intuitive customer journeys,” said Matsumura Motoki, marketing director, PDS, Sony Europe. “By combining our Spatial Reality Display with Ameria’s groundbreaking AI technology, we are enabling retailers to offer truly interactive, Touchfree experiences that were previously unimaginable.”
Albrecht Metter, founder and CEO at Ameria, added: “Our partnership with Sony showcases the power of combining advanced visual technology with AI-driven interactivity.”
At the same time, Sony has expanded the capabilities of its Spatial Reality SDK with the release of version 2.5.0. This SDK version enhances support for OpenXR and introduces new features, improving compatibility with the latest versions of various game engines. The newly developed adjustment tool, OpenXR Control Panel, enhances options for adjusting viewpoint movement, depth, and three-dimensionality within applications developed by OpenXR-compatible software. It also simplifies the process of saving and loading settings, improving overall usability. The new release also adds support for High Dynamic Range (HDR) and DIZCOM formats (for medical). A new facial position correction algorithm enhances the tracking performance of the gaze recognition sensor, resulting in improved 3D rendering quality.
