February 1998
Columns
Hidden resources
Nathaniel Hecht
Do you want to know a secret? At just about every manufacturer, large and small, there is a person whose job it is to be your greatest resource. Often,…
Effective cold calls: Making the first contact with potential customers maybe a difficult task, but its importance should not be overlooked.
Ted Tate
If I were to list the biggest problems in my many years of managing salespeople in business, getting them to make effective cold calls would just about…
Departments
Business News
Group One relocates Group One Ltd., distributor for a variety of audio and lighting products, has moved to a new larger premises at 200 Sea Lane, Farmingdale,…
What’s New
What’s New
Installation products Loudspeakers: D.A.S. Audio’s PF series consists of five two-way passive systems and a subwoofer. The PF-112 and PF-115 use 250 W,…
Amplifiers: Crown International
Crown International’s CE 1000 produces 560 W/ch into 2 V and 450 W/ch into 4 V at 1 kHz. The CE 2000 produces 975 W/ch into 2 V and 660 W/ch into 4 V…
Video Projections
Digital Light: processing
Peter H. Putman
Of the current large-screen display technologies, none has received more press coverage than Texas Instruments’ Digital Light Processing (DLP). Full-page…
Security Trends
Security System: sales and marketing
Howard Friedman
It has been said that alarm systems fall just behind life insurance and cemetery plots as one of the three most difficult things to sell. Formerly, much…
Articles
Mixers: Spirit By Soundcraft
Spirit By Soundcraft’s PowerStation 350 model combines a 2×175 W amp with six mono mic/line and two stereo inputs. The PowerStation 600 has a 2×300 W…
Laser: LyteQuest Pro
LyteQuest Pro’s Lil’ Devil 4.9 mW laser is programmed with 16 distinct patterns in automatic mode, with more than 100 adjustable patterns available in…
Loudspeaker processor: ARX Systems
ARX Systems’ LSP-2 dual-channel, dual-band processor controls all operating parameters of the ARX Concert series loudspeaker systems. The LSP-2 supplies…
Loudspeaker: Technomad
The Noho/C from Technomad handles 350 W and has a frequency response of 50 Hz to 18.5 kHz. Continuous SPL is 118 dB; dispersion is 60 degreesx90 degrees….
Battery: Ultralife
The U9VL-BP lithium 9 V battery from Ultralife lasts up to four times longer than alkaline 9 V batteries and is 33% lighter. The Ultralife battery contains…
Dynamics processors: BSS Audio
The DPR-422 dual compressor/de-esser from BSS Audio offers both broadband and HF de-essing options. The DPR-522 dual noise gate features a parametric…
Building Profit
Designing and implementing a sales and marketing plan is much like constructing a building. For builders, the initial step is to create a set of blueprints…
Establishing the framework: Correctly pricing the services that you provideyour clients is a key component to your company’s viability.
Alan Kruglak
In 1986, my former company was struggling through a cash flow crisis. That year, we departed from our typical response and hired a consultant. Our management…
Howttsmade: The story behind how Technomad manufactures its Weather Techloudspeakers.
Christopher Buttner and Karl von Kries
Viewers of the Technomad demonstration, whether in person or on video, usually stop cold in their tracks. In Technomad’s durability demo video, a Technomad…
Finishing touches: Polish your long-term business objectives byappropriately using the low-voltage contractor project timeline.
R. David Read
Much has been said and written of late about system integration for the low-voltage contractor, who has been urged to join the rush to become full system…
Working as a team: Cooperation among installers, manufacturers and clientsproved essential to delivering sound clarity with power at the MarineMidland Arena, home of the Buffalo Sabres.
Charles Conte
In a city that might charitably be described as climatically challenged, the new Marine Midland Arena, with its pale green reflective dome, dazzles in…
Lanning And Designing Your Vtdeo Room: Our take on the best plan for theultimate home viewing experience
‘There is very little that can compare to the feeling and excitement of —attending a live event – albeit a music concert, boxing match or baseball game….
Unveiling your masterpiece: Find out how to keep an eye on the competitionbefore showing the world your sales and marketing strategies.
Richard G. Ensman, Jr.
Hear the term “competitor intelligence,” and you may visualize sinister activities. Typical competitor intelligence gathering techniques, however, are…
The proper materials: Provide your employees with the equipment necessaryto make the sale in the modern business community.
Business as usual is a thing of the past. To survive, every business must change. It is not a case of if we should change, but when. And when should be…
Laying the foundation: Generate your custom plan for creating a consistentand stable salesvolume.
Ted Tate
One of the most difficult problems of the small- to medium-size business is the highs and lows in sales volume that frequently come along. One day you…
Digital Light Processing:Behind The Hoopla
Peter H. Putman
Of all the current large-screen display technologies being peddled today, none has gotten more press coverage and “buzz” than Texas Instruments’ Digital…
Planning and Designing: your video room
Bob Heil
Little can compare to the feeling of attending a live event, and it is agreed that a similar feeling can be recaptured by projecting video images onto…
Building profit
Designing and implementing a viable sales and marketing plan, much like constructing a building, is a multi-stage process. Before making your presentation…
MISSING
Designing and implementing a sales and marketing plan is much like constructing a building. For builders, the initial step is to create a set of blueprints…
Checking the Schematic
Ken Lopez
Change is always around the corner and yet constantly with us. The systems contracting industry is undergoing fundamental change that will ultimately…
Minidisc recorder: Denon Electronics
Denon Electronics’ DMD-1300P has a frequency response of 4 Hz to 20 kHz and a dynamic range of 96 dB. The S/N ratio is 105 dB, with a sampling frequency…
DJ turntable: Numark Industries
Numark Industries’ TT1700 belt-drive turntable is equipped with a +/-10% pitch adjustment, anti-skate correction system and retractable guide light. The…
DLP projector: PLUS Corporation
The PLUS UP-800 data-video projector from PLUS Corporation of America offers 600 ANSI lumens of brightness and 800×600 SVGA resolution. It weighs 9.9…
Interconnect cables: Clear Path Technologies
The Coral series high-fidelity audio component cables from Clear Path Technologies feature a burgundy pearlized jacket made from a flexible PVC material….
Loudspeaker: Apogee Sound
The ALA-5 bi-amped linear-array loudspeaker from Apogee Sound comprises dual 15 inch (381 mm) cone drivers and a paired assembly of conical high-frequency…
