JVC Professional Products Company and AVAD Partner to Expand D-ILA Product Reach
Apr 11, 2006 8:45 AM
JVC Professional Products Co., announced its partnership with AVAD, the preeminent distributor of custom home technology products. This enhanced partnership links JVC Professional Products Co.’s D-ILA product line to AVAD’s nationwide network of custom installers allowing the manufacturer to expand its reach within the custom installation market.
This agreement gives AVAD national distribution rights to JVC Professional Products Company’s D-ILA projector product line, including the recently introduced DLA-HD10K and HD-ILA widescreen rear projection pro model TVs such as the HD-P70R1U. AVAD’s distributor network currently sells and services more than 8,000 dealers, enabling JVC to broaden its reach to the custom installation market nationwide.
“We’re pleased to further our relationship with AVAD and be able to expand our product reach through their extensive dealer network,” says Paul Kasparian, vice president, digital video division, JVC Professional Products Co. “Our combined companies’ strengths will enable us to create unique incentive programs that will help us effectively reach the custom integrator market. Our D-ILA product line is sure to complement AVAD’s existing product line to offer customers the ultimate home theater experience.”
“JVC is a distinguished brand in the high-end projector market. We’re excited to strengthen our existing relationship with them and be able to offer our dealers this high quality product,” says Bob Gartland, president of AVAD. “Our extensive resources will put JVC Professional Products in front of the custom installers they are interested in reaching. Our goal is to provide the most innovative and reliable home theater products to our dealers and partnering with JVC allows us to continue that mission.”
Acting as a comprehensive supply chain partner, AVAD will create a nationally consistent marketing plan that builds brand presence among electronic system contractors nationwide. AVAD will also provide tech training and support at its facilities as well as a comprehensive online training course. Additionally, AVAD’s Dealer to Builder (D2B) program links members of its 8000+ dealer corps with homebuilders across the United States, to outfit new homes with in-demand, cutting-edge electronic systems.