Shure Joins Hearing-Health Council
May 5, 2004 4:59 PM
Shure (www.shure.com) has joined the board of the Deafness Research Foundation’s (www.drf.org) World Council on Hearing Health, an international nonprofit organization whose mission is to make a lifetime of hearing possible for all people through quality research, public education, and advocacy.
“We are excited to join the Deafness Research Foundation in their effort,” says Sandy LaMantia, Shure’s president and CEO. “When they approached us about joining their board, it seemed like a natural fit for us. Two years ago, Shure adopted hearing conservation as our corporate cause because we feel it’s important to educate people about the risks of hearing loss. That’s why we created the Shure Bid for Hearing [www.shure.com/hearing] program.”
The Shure Bid for Hearing program is dedicated to educating musicians, audio professionals, and consumers on how to enjoy sound responsibly. The program also raises money for hearing-conservation charities to underwrite the cost of providing free hearing screenings, creating educational publications and films, and funding hearing research studies.
“We’re thrilled that Shure has agreed to join our board, and we look forward to a lasting partnership,” says Sue Greco, executive director of the Deafness Research Foundation. “Having Shure involved gives us great inroads with an audience of musicians, music fans, and audio industry professionals whose hearing health is critical to their professional and personal pursuits.”
