Submissions Open for CES’s Tech Girl Showcase
Sep 17, 2004 2:52 PM
The Consumer Electronics Association (CEA; www.ce.org) announced that entries for the 2005 Technology Is a Girl’s Best Friend (Tech Girl) Product Showcase at the International Consumer Electronics Show (CES; www.cesweb.org) will be accepted through September 30. The Product Showcase is one component of a comprehensive, year-round CEA program focusing on the female technology consumer.
A featured display at the International CES, the Tech Girl Product Showcase provides manufactures and developers an opportunity to shine the spotlight on products designed and marketed specifically with the female technology consumer in mind. The Tech Girl Product Showcase now is an awards-based program by which CES exhibitors may submit their products to be judged by a panel of technology and style journalists, with the winning products displayed at the 2005 International CES, January 6–9 in Las Vegas.
Online submissions will be accepted from all CES exhibitors with products in the following categories: audio, video, wireless communications, home networking, computer/IT, electronic gaming, mobile electronics, and digital imaging.
Eligible products must be available to consumers from January 2004 to June 2005. Entries will be judged on form, function, overall ease of use, and how these products enhance the daily lives of female consumers. Complete program information, as well as the online submission tool, is available at www.cesweb.org/techgirl.
To continue its efforts to promote consumer technology to women and highlight the female consumers’ buying power, CEA in 2005 will roll out year-round promotional programs highlighting the impact technology has on women’s lives and the roles women play in furthering the consumer electronics industry. For more information on the program, visit www.ce.org/techgirl.
