‘Elemental’ is not only Pixar’s latest film, but it’s also the first that you can view in 4K on the big screen. The catch, however, is that true 4K is only available if you happen to be near a theater equipped for Samsung Onyx.
Debuting in 2016, Samsung Onyx screens were the first to get DCI certified for theatrical exhibition in HDR. Now featured in 120 theaters around the globe, Samsung claims Onyx screens provide nearly 6 times higher resolution than traditional projection systems. Unlike consumer-grade “LED TVs,” Onyx screens are real LED displays constructed of modules that, when combined, amount to millions of LEDs.
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Though ‘Elemental’ is the first Pixar film to get the 4K treatment in theaters, Pixar has committed to several upcoming films being showcased on Samsung Onyx screens.
“Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”
