We’ve previously featured stories about how Proto, the self-described ‘world’s first holographic communications platform’, utilized its technology to enhance communication for people with hearing impairments, and even facilitate remote consultations with cancer specialists. Now the hologram company is lending its tech towards a new cause: fashion. South Korean fashion retailer Matin Kim has announced that it has installed Proto hologram displays at five of its Matin Kim and Hago Haus locations.
According to Matin Kim, customers can prompt the 3D ‘models’ to turn 360-degrees to show off a variety of outfits. Customers can interact with hologram booths via integrated speakers, microphones, and cameras, and touchscreens. Proto says that the displays feature the Proto AI platform, which allows the virtual models to answer customer questions about any products in real-time. The hologram content was produced by Proto’s exclusive content solution partner in South Korea, Creative Mut. In addition to virtual models, Matin Kim states that intends to use the Proto displays to ‘beam in’ live special guests to its stores, who could then virtually interact with shoppers in real-time.
