
Panasonic Projector & Display Americas LLC has announced a partnership with Illumibot Inc. to launch IllumiBeast, a fleet of co-branded, AI-powered, projection-enabled Cybertrucks. As part of the agreement, Panasonic Projector & Display Americas will sponsor the first six IllumiBeasts, designed to bring projection mapping directly to brands, venues, events, and audiences.
Illumibot’s technology used in each Cybertruck is what the company is calling “the world’s first AI Personalized Projection platform.” and is Designed so users can leverage a smartphone camera and natural language prompts to detect surfaces, generate visuals, and map projections, the technology helps reduce the need for complex mapping software.
Each vehicle arrives fully equipped with MEVIX laser projection technology, including the PT-MZ20K, a 20,000-lumen 3LCD WUXGA laser projector capable of large-format, high-impact projection experiences on demand. As the solution’s projection sponsor, MEVIX equips each IllumiBeast with projection technology, enabling a mobile projection mapping solution that any brand, event organizer, or venue can access without a production team or a permanent installation.