A surprising guest showed up to this year’s CES: RadioShack. After going bankrupt in 2017, the iconic chain is a far cry from the electronics store of yesteryear as it makes its return to CES. Now under the ownership of El Salvador’s Unicomer Group, the company has made its own branded products exclusively through radioshack.com. This is part of the new owner’s strategy of bringing back RadioShack as a products-focused brand, eschewing any sort of physical retail presence. Unicomer has controlled RadioShack’s presence in Central and South America, beginning as far back as 1998. The multinational group acquired global rights to the brand in 2023, and has made e-commerce the primary focus of its comeback.
Nostalgia-trip with over 70 years of full-color Radio Shack catalogs online
“RadioShack has been a household name for decades, recognized for its deep connection to electronics enthusiasts, makers, and small businesses,” President of RadioShack International Rudy Siman told Stewart Wolpin for TWICE. “The brand’s rich heritage, customer loyalty, and market potential aligned perfectly with Unicomer’s vision of bringing accessible technology to people across diverse markets. The acquisition was a natural fit, allowing us to preserve the legacy of RadioShack while revitalizing its presence and adapting it to meet the needs of today’s consumers.”
