Originally announced late last year, more information has been released regarding the upcoming HDR10+ Advanced ecosystem. HDR10+ Technologies, LLC, a multi-industry association, has revealed that it will soon commence the licensing and certification of devices, content, and services that support HDR10+ Advanced dynamic metadata technology
Ahead of its release, HDR10+ Advanced has been confirmed to be adopted by companies including MediaTek, Panasonic, Roku, Samsung, TP Vision, and content providers such as Amazon Prime Video.
“HDR10+ ADVANCED marks a transformative leap in streaming picture quality, and we’re thrilled to pioneer support for this new technology on Prime Video,” said BA Winston, VP of Technology at Prime Video. “We will offer HDR10+ ADVANCED on select titles from Prime Video’s extensive catalog…with plans to expand availability across our library in the future.”
New features of HDR10+ Advanced include:
- Enhanced Overall Brightness – Extended statistical metadata is provided to produce better image tonality. Adopters can utilize this to achieve greater brightness that can be experienced on today’s most advanced televisions.
- Intelligent Motion Smoothing – This metadata feature is used to address the effects of visible “judder” in a given scene, by allowing compatible displays to dynamically adjust the amount of motion “smoothing “that is applied.
- Local Tone Mapping – Allows creators to achieve greater brightness control in specific areas of the screen, adding more overall depth and detail.
- Genre-based Optimization – A new metadata tool enables content providers and encoders to create “customized” genres dynamically. The display can then optimize picture processing and tailor it to each type of content.
- Advanced Color Control – HDR10+ ADVANCED also enables content creators to dynamically calculate color gamut data for more accurate color reproduction.
- Adaptive Cloud Gaming – In addition to compatibility with HDR10+ GAMING picture mode, HDR10+ ADVANCED supports cloud-based games with real-time ambient light adaptation, creating a more engaging user experience.
The following was originally published November 6, 2025:
Dolby Vision 2 may have made headlines as the next generation of picture fidelity since its reveal earlier this year, but Samsung has been busy developing a competitor. The Korean tech company has unveiled HDR10+ Advanced, the next evolution of 2017’s HDR10+ format.
As reported by Forbes, HDR10+ Advanced comes with six new features:
- HDR10+ Bright- An HDR boost that takes advantage of the 4,000-5,000-nits of brightness that can be delivered by next-gen TVs
- HDR10+ Genre- Automatically optimizes picture by genre
- HDR10+ Intelligent FRC- Intelligent motion smoothing, similar to Dolby Vision 2’s premium-tier feature
- HDR10+ Intelligent Gaming- Real-time tone mapping for gaming
- HDR10+ Local Tone-mapping- Provides more precise control of backlight dimming
- Advanced Color Control
More information on HDR10+ Advanced is expected to be revealed at CES 2026, as Samsung says it is focusing launching the new format on its 2026 TVs before a wider rollout. The original HDR10+ is supported by 174 companies currently, while HDR10+ Advanced already has Amazon Prime Video as its first official partner.
