A new projection-mapped storefront has appeared in Los Angeles, this time to promote Hulu’s The Testaments. This isn’t the first time an immersive storefront created by Pubicis Media and production company Visual Feeder has popped up in the city, with both companies having a hand in “The Drama You Want” campaign earlier this year.
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This time, the immersive projection show takes the shape of a lifesized dollhouse, transforming empty retail spaces into a giant moving display that unfolds between several rooms. Drivers on Melrose Avenue and shoppers on foot see a living dollhouse before the show shifts to advertise The Testaments over multiple retail spaces.
