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Cindy & Cynthia Ask The Questions: Ross Video On Creating High-Quality Broadcast AV

AV Technology’s Cindy Davis and Sound & Video Contractor’s Cynthia Wisehart asked their respective audiences to share some questions about the real value of creating high-quality broadcast AV in non-traditional broadcast environments. During a candid discussion, they put the challenge to Ross Video’s Matt Morgan and Joe Davenport. Check out the interview below!

Below are a few of the questions AV Technology’s end-user and Sound & Video Contractor’s integrator audiences requested we ask. Check out the video for Morgan and Davenport’s answers. We tackled the big question head-on, and it challenged the title of the discussion. It applies to end-users and integrators.

From an end user: When people hear “you need high-quality,” all they hear is you want me to spend a lot more money on expensive gear, and frankly, in some cases, that’s true. What do you mean by “high-quality”? Are you talking about the best-quality microphones and cameras, because many have already made the investment in conference room AV?

From an integrator: Our customers are getting a lot of competing input about what translates to ROI. For example, they’re hearing that integration with enterprise AI should be a top priority. Or security. How can the integrator frame the case for broadcast-quality as the priority, and to whom should they frame it?

 

DO YOU HAVE A QUESTION YOU’D LIKE ANSWERED DURING A CINDY & CYNTHIA ASK THE QUESTIONS?

If you’re an AV/IT end-user and have a question you’d like answered, please send it to Cindy at [email protected]

If you’re a ProAV integrator and have a question you’d like answered, please send it to Cynthia at [email protected]

Let’s keep the conversation going.

 

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