All-New Slim Displays Support MHL-Equipped Smart Devices for Optimized Delivery of Mobile Entertainment
COSTA MESA, Calif. — Dec. 16, 2013 — BenQ America Corp., an internationally renowned provider of visual display solutions, today introduced its new line of EW40 series monitors. Loaded with market-changing features aimed at turning mobile content into a full-on experience, the new vertical alignment (VA) displays feature mobile high-definition link (MHL) technology, an all-new Cinema Mode, and razor-sharp 3000:1 contrast ratios to allow for gaming, media streaming, and other external entertainment sources to be easily viewed on the 24-inch (EW2440L) and 27-inch (EW2740L) screens. Equipped with BenQ’s groundbreaking ZeroFlicker(TM) technology, the displays also eliminate traditional LED flicker issues, enabling seamless viewing sessions and increased user comfort.
Sleekly designed to complement today’s trendiest home and office environments, the BenQ EW40 series monitors enable easy notebook PC, cable, console gaming, or smart device connection using simple MHL technology. As a result, users can transfer small-screen content directly to the monitor from any portable device. Featuring slim bezel lines, true-black color, and a cinema-class video processor for stunning image quality, the EW2440L and EW2740L monitors are engineered to provide today’s cloud-based content consumers with a new level of elegance, simplicity, and forward-thinking features that take picture quality to a new level of enjoyment.
In “Cinema Mode,” the EW40 series monitors heighten the movie experience via BenQ’s exclusive color engine technology, which dynamically adapts to specific video content and automatically brightens dark scenes without overexposing color levels, thus preserving vital picture details. With BenQ’s “Super Resolution,” the displays also simulate high-resolution images in lower-quality video by increasing pixel density — creating an amazing viewing experience regardless of source video settings. To further enhance online videos, the devices’ “Smart Focus” feature highlights selected video windows or screen areas to reduce distractions from other locations on the display.
To enable a more comfortable viewing experience, the EW40 series comes equipped with BenQ’s groundbreaking ZeroFlicker Technology. Flicker — or flashing effect — occurs when a monitor’s LED backlight controller automatically adjusts to changes in brightness levels. Since backlight controllers in regular monitors can cause rapid flickering at a rate of 200 Hz per second when brightness is reduced from its maximum level, user comfort can be compromised in applications where longer viewing sessions are required. Designed to counter this effect, BenQ’s new ZeroFlicker technology has been engineered to eliminate traditional LED flicker issues using a new direct lighting system that enables users to experience improved LED comfort. Using the monitors’ hot keys, users can also easily lower the device’s blue light output to further boost viewer comfort.
For purely audio situations, the EW2440L and EW2740L feature a “Speaker Only” mode, which allows users to connect their devices directly to the monitors’ speakers without powering on the screen. As a result, users experience complete audio immersion while consuming less power. In line with the series’ elegant design features, the monitors sport touch on-screen display and hotkey capabilities, enabling users to switch between settings easily and fully customize their devices.
“As users are increasingly turning to cloud-based content consumption as their main source for entertainment with popular platforms like Aereo, Hulu, Netflix, Spotify, and more, BenQ has developed a unique solution that enables enhanced large screen viewing from any video source or portable device,” said Bob Wudeck, Associate Vice President, Strategy and Business Development at BenQ America Corp. “With options aimed at optimizing picture quality, consumers can now bring connected entertainment directly into their permanent work or living space through a contemporary, feature-filled multipurpose display.”
Just in time for the holidays, the EW2440L and EW2740L are shipping now at retail price of $299 and $499, respectively. More information on the full line of BenQ products is available at
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About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the No. 1-selling DLP(R) projector brand worldwide, as well as the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, flat-panel displays, and monitors for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers.
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About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
About BenQ Group
The BenQ Group is a $20+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of “Bringing Enjoyment ‘N’ Quality to Life.”
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., and Raydium Semiconductor Corp.
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