New Plan Will Simplify Business for All Accounts
PETALUMA, Calif. — June 10, 2013 — Core(R) Brands announced today that it is making changes to its domestic manufacturer representative network in order to simplify contact between reps and Core Brands accounts.
Starting in July, all of the brands in the Core Brands portfolio will be represented in certain territories by a single rep firm, and in the remaining territories the brands will be managed by two rep firms. According to the company, this move will make it easier for dealers to meet minimum order requirements, be considered for new lines, and provide their clients with strong branded product choices.
Paul Starkey, vice president of marketing for Core Brands explained, “These changes are based on a thorough review of our territories and rep capabilities. The model today for product acquisition has to be more conducive for our accounts to do business with Core Brands. Creating a more focused set of contacts for dealers is a major step in making it easier for them to do business with us.”
Starkey went on to say, “With the recent implementation of our new ERP/CRM system, we are getting closer to when our accounts will be able to enjoy 24/7 ordering, shipment tracking, program status, and payment balances, as well as a reference center for product information, training, and other key information assets.”
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About Core(R) Brands
Headquartered in Petaluma, Calif., Core(R) Brands is a division of the Nortek Technology Solutions Segment. Core Brands combines the product and marketing strengths of 10 iconic audio, power management, and control brands into a single business unit that includes ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R), and Xantech(R) brands. Core Brands has more than 190 years of combined experience in the residential, commercial, and professional markets, and more than 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.
Core Brands is a subsidiary of Nortek Inc., a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit
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