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Densitron announces new partnership with leading ICT manufacturer GUDE Systems GmbH

Crawley, UK, 12 July 2021Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced the formation of a new partnership with ICT equipment manufacturer GUDE Systems GmbH. Based in Cologne, GUDE has a distinguished three-decade history in the design and production of power distribution units (PDUs), remote monitoring systems and radio time receivers.

As a result of the new partnership with Densitron, GUDE has ensured that a variety of its current power distribution products – including active switched and metered PDUs from the popular Expert Power Control series – can integrate directly with Densitron’s Intelligent Display System (IDS). Now an established choice for broadcast, control room and other professional-grade applications, IDS provides a fully-scalable, network-based display and control system.

Alexandra Jakins, Inside Sales Executive – Germany at Densitron, recalls reading about GUDE Systems’ 30th anniversary and a recent industry award as the “starting point” for a discussion about how the two companies might work together. “It inspired me to look into GUDE as a company and their entire history of product development,” she says. “I was really impressed by the high quality and innovative features of their products, including their power distribution solutions as well as the company’s strong customer-centric ethos and focus on service. After a conversation with Philipp Gude it was clear that we had some common goals.”

Philipp Gude, Sales Manager for GUDE Systems, highlights the versatile new power distribution options that the integration heralds for users of IDS, adding: “We also think that this combination of GUDE PDUs and IDS will be appealing not only to our existing customer base in professional AV, but also to customers in broadcast that involve 24/7 operational ecosystems.”

The two companies plan to showcase their partnership online and at in-person events as pandemic conditions start to recede. Among other expectations, adds Jakins, they look forward to having a mutually beneficial impact in the two brands’ home countries: “Gude has a wealth of history and experience in the German-speaking market, that will enable Densitron to increase its reach there, while at the same time GUDE can utilise our expertise to expand their business in the UK. We already perceive this as being the start of a long and productive partnership.”


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About GUDE

GUDE is manufacturer of innovative ICT equipment for over 30 years. The company’s products aim at optimizing and enhancing ICT, AV and industrial infrastructure that is typically encountered in network, server or media racks. Application scenarios of our customers range from enterprise networks and media technologies to data centers and industrial environments.

About Densitron

Founded over 50 years ago, Densitron is a display expert designing and manufacturing touch-based HMI (Human Machine Interaction) solutions tailored to the needs of customers around the world. In 2019, Densitron acquired the Intelligent Display System (IDS) product and brand from IPE Technologies. IDS is readily integrated into Densitron’s control surfaces and offers a fully scalable, network-based display and control system, which is a logical and seamless complement to Densitron’s existing product range. We collaborate with our customers to understand their particular requirements and then create bespoke products to address those. In November 2015 Densitron was acquired by Quixant plc which designs and manufactures highly optimised computing solutions and monitors principally to the global gaming industry. Together, the Company has offices in Asia, Europe and North America and experienced application engineers based worldwide, our global approach to innovation is always underpinned by a thorough local knowledge and understanding of cultural requirements. Our products can be found in a wide range of sectors including broadcast, medical, security, automotive, digital signage and gaming. More information can be found at

Press contact:
Becky Taylor
Page Melia PR
Tel: +44 (0)7810 846364
Email: [email protected]

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