A major power authority on America’s East Coast has overhauled its digital signage and enhanced its corporate communications following the installation of Cabletime’s MediaStar Creator, the easy to use, dynamic signage solution and MediaStar Media Manager for content management.
The authority, which serves businesses of all sizes, not-for-profit organizations, community-owned electric systems and rural electric cooperatives as well as government entities, commissioned a new digital signage solution from Cabletime primarily to take control of its own content creation. Its previous solution had become outdated, restricting the organization’s output and limiting its ability to incorporate multiple sources of video and data.
Cabletime specified MediaStar Creator with a hub at a central site, where content could be designed and scheduled, and then, using MediaStar Media Manager, distributed to nine other locations in the state in a simple drag-and-drop process that included a mix of live streams, videos and HTML content. The movement of the live multicast streams around the various sites is fully supported by MediaStar IP-casters.
The organization was determined to maximize its investment in digital signage, and Cabletime has followed the installation with in-depth training, first at the central site with the corporate communications team, and then with local administrators at each site. The power authority will continue to be fully supported and trained by Cabletime moving forward.
Tim Sullivan, North East Regional Sales Manager at Cabletime, said: “The power authority was clear about what it needed, and had learned from its previous digital signage system, which it had not utilised fully. We were able to ensure that the corporate comms team were so familiar with Creator that they could easily make use of the existing templates, but more importantly, create new ones of their own, that would really produce impact. It has been a very successful implementation for a large authority that relies heavily on the very best communication to its audience.”
MediaStar Creator is a content creation program that enables users to quickly design, compile and aggregate their own branded dynamic signage content for display on to any number of screens and information points around an organization. Designed to bring together text, images, media and corporate branding to facilitate message communication and viewer participation, it also gives administrators the flexibility to dynamically alter content and sequence messages for full impact.
The MediaStar range provides TV/AV and multimedia distribution and digital signage products primarily for medium to large enterprises, which require future-proof, stable and proven solutions for live TV, corporate communications, multicasts, audio, training and digital signage.