— Farber is translating his success in the tile and stone business in Southern California into an expanded professional recording studio enterprise, and GC Pro is there to outfit the new facility from start to finish —
WESTLAKE VILLAGE, CA, July 9, 2014 — For over 20 years, Yaniv Farber’s main business has been Sandy Ceramic, Inc., a high-end tile, granite and marble installer in Southern California. But aside from that, Farber’s passion has been music, which he had recorded and edited on small home studio platforms. This year, he decided to make a big move; in a renovated building on his property he created the elegant facility Yaniv’s Studio. And it was outfitted from top to bottom with equipment sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.
Products purchased for the studio by Farber through GC Pro include an Avid Pro Tools HDX system, Apogee I/O converters, Tube Tech MP2A dual-channel tube mic pre, Focal SM9 monitors and a microphone collection that includes a pair of AKG C414 XLII’s and a C 451 B 65th Anniversary model; a Blue Bottle Mic; Neumann TLM 49, U 87 AI, TLM 67 and M 147 mics; a Sterling Audio ST6050 Ocean Way Signature Series Microphone; and Sennheiser MD 441 and MD 421-II microphones.
“I decided to go for it,” Farber says, simply and earnestly. “I’m trying to make a business of it.” He has a lot of personal resources: in addition to his experience as a musician, engineer, editor and producer, his time in the construction business included working on other studios as they were being built, which gave him knowledge and insights for his own studio design, which includes a vocal booth and several iso booths. “It’s designed for my work but also to be available for other artists, engineers and producers to work in,” he says. “Most importantly, we can do live sessions here. It’s a great-sounding room to record in.”
What’s also great, Farber adds, was working with GC Pro. “Ziv Gross at GC Pro, he’s my man!” he exclaims, noting that the GC Pro Account Manager helped him choose gear, tweak his acoustical design and assemble some of the systems. “Then there’s the technical support, which is always there. Working with GC Pro has been a great experience.”
For more information, please visit
Photo caption 1: The control room of Yaniv’s Studio, the new facility run by Yaniv Farber in Southern California and outfitted by equipment sourced through GC Pro. Photo courtesy of Yaniv Farber A© 2014.
Photo caption 2: The live/tracking room of Yaniv’s Studio, the new facility run by Yaniv Farber in Southern California and outfitted by equipment sourced through GC Pro. Photo courtesy of Yaniv Farber A© 2014.