— GC Pro continues to be the first call for The Studio at the Palms for its professional audio technology needs —
Las Vegas-based Studio at the Palms, located at the fabulous Palms Casino Resort and which has hosted such artists as Lady Gaga, Ne-Yo, The Killers, LMFAO and others, recently upgraded with three new Avid Pro Tools HDX systems. The new systems were installed in Studio X and Studio Y, along with a “floater” system that lets any space in the studio become a fully compatible recording environment. The HDX systems, sourced and supplied through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, join the other gear that GC Pro has sourced for the facility over the years.
“We really pride ourselves on being state-of-the-art here and always ready at a moment’s notice to serve our clients,” says Studio at the Palms Director Zoe Thrall, noting that artists working on long-term projects or just passing through Las Vegas for performances or for awards shows often use some of their time there to record new tracks or finish up existing ones. “They expect the best from us, and that’s what we strive to deliver.”
Thrall, one of the most respected studio managers in the entire industry (prior to coming to the Studio at the Palms, she supervised operations for The Hit Factory and Avatar Studios in New York City), says GC Pro has been an invaluable resource in keeping her studios at the cutting edge of music technology. “They really know their stuff, and they can get me what I need quickly and cost-effectively,” she says, noting that she’s purchased DSP and software system through GC Pro, as well as used them as a portal to the vast inventory of musical instruments and equipment available at Guitar Center itself. “My relationship with GC Pro goes back to the New York days, and wherever I’ve worked with GC Pro, it’s always been a great experience,” she adds.
Las Vegas-based GC Pro Sales Associate Don Hartley, who handles the Studio at the Palms account, says that clients at that level need the kind of attention only a full-service, high-end pro-dealer can offer. “We give a facility like Studio at the Palms a concierge level of service, because that’s what they require in order to serve that caliber of clientele,” says Hartley, who will often personally bring equipment to the studio on short notice when necessary. “The Studio at the Palms has a huge inventory of great equipment, and a fantastic tech specialist in Brent Spear, who did the entire installation of the new Pro Tools HDX systems himself. But GC Pro is always here to fill in any gaps they may encounter – from a console to a guitar stand – any day, any time.”
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