Leading Audio/Video Integrator CES+ Installed a 28ft. x 15.2ft. Severtson Giant Electric Projection Screen as Part of the Recently Completed Renovation
FARMINGTON, N.M., Nov. 9, 2022 – Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that CES+, an audio/visual integration leader in cinema equipment, software, and technology solutions, has installed a 28ft. x 15.2ft. Severtson Giant Electric projection screen as part of its recently completed renovation of the historic Totah Theater in Farmington, N.M.
“We are excited to partner with CES+ for this installation as the Totah Theatre is an historic and unique venue,” said Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “Our Giant Electric projection screen is the ideal choice to Totah’s auditorium since it can be lowered and retracted at the push of a button, opening up the stage space for other performances and opportunities when not in use.”
As part of the renovation, CES+ also installed a laser projection Barco Series 4. DOLBY IMS-3000 server with a CP950 sound processor and a 16-channel DMA16302 amplifier, and a JBL 7.1 passive audio system including speakers, surrounds, and subwoofers. The auditorium is also fully equipped with Dolby hearing impaired devices while CES+ is also providing equipment and installation services for the theatre.
“This is not an everyday theatre as it plays a vital role to the community and its history, and so Severtson’s Giant Electric projection screen was the perfect solution for the unique needs of the venue,” said Alex Younger, CES+ CEO. “We are proud to be a part of its renovation, installing state-of-the-art AV systems throughout. Severtson is the ideal partner as they provide both the ideal product and customer service we always seek.”
Opened in 1949 and used as a movie theatre until 1982, the Totah Theater thereafter was used as a performance theater. In 2006, the Totah Theater was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a “Center of Film” for the region. The facility will now be used for film screenings and live entertainment events and will serve as the base of operations for Totah Studios, a joint venture between the San Juan County and the City of Farmington, who took control of the building last year. As deemed of historical significance to the city, the structure is also being preserved, even as the A/V technologies are being updated.
Severtson Screen’s Giant Electric projection screens are the perfect solution for multi-purpose auditoriums, such as in theatrical, cinema, commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation. They are the first giant electric high quality screens available on the market at these larger cinematic sizes. The giant electric motorized projection screens are available in all offered coatings as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theatres.
“The Totah Theater holds many fond memories for the community of nights at the movies with family and is a wonderful centerpiece to the newly revitalized downtown district, ‘The Heart of Farmington’,” said Warren Unsicker, Director of Economic Development for the City of Farmington.
Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters to comfortable home theaters, and everything in between.
Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
Recognized as the Boxoffice Barometer 2021 Cinema Equipment Supplier of the Year, CES+ is an integrator of cinema equipment, software, and technology solutions. CES+ has been a family owned and operated business for more than 35 years, designing intelligent, tailor-made solutions for exhibitors. Recent changes in the cinema industry have created more opportunities to demonstrate how impactful movies are when shared on the big screen. We work alongside exhibitors to evolve their technology and leverage the latest cinematic innovations to excite, entertain, and provide epic customer experiences. CES+ works with exhibitors in the U.S. and LATAM markets on new builds, remodels and renovations, and equipment upgrades. For more information, please visit www.ces.plus.
About Severtson Screens
Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.
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