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Just Add Power Partners With PureLink Europe

PureLink Europe Master Distributor Partnership Fuels New Growth and Faster Shipping Times

SEMINOLE, Fla. — Feb. 24, 2022 — Just Add Power, a leader in AV-over-IP distribution, has partnered with PureLink Europe as a master distributor for the EMEA region. This new partnership adds an office and showroom for Just Add Power in mainland Europe and provides distributors and dealers in the region with inventory that is available in two days or less.

“Having such a capable team in the EMEA region, as well as local inventory, will help our distributors and dealers initiate and complete projects much more quickly,” said Taft Stricklin, sales team manager at Just Add Power. “As we launch our new, highly anticipated MaxColor™ 4K60 Series, PureLink is poised to help us deliver dedicated support during this time of exponential growth.”

Strengthening their commitment to product training and support, Just Add Power and PureLink will be hosting live and virtual trainings for dealers and distributors around the region. In addition, they will roll out technical support later this year, ensuring staff will be available by telephone or email to assist integrators with their AV-over-IP projects.

“PureLink has a comprehensive portfolio of accessories and connectivity solutions for the pro AV market, while relying on loyal and value-added channel partners to provide top-notch solutions for the segments we don’t cover in our own offering,” said Roni Guggenheim, chief growth officer for PureLink. “Strategically partnering with Just Add Power gives our customers access to the market leader in AV-over-IP solutions, completes our product range, and allows us to offer our channel partners and end-users cutting-edge, highly dependable technology. We have gained a real, genuine partner in this development and look forward to building and expanding our market presence together.”

More information on Just Add Power and its products is available at

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About Just Add Power
Founded in 1992 by three employees of IBM who were happy to shed their dark suits and red ties, Just Add Power is dedicated to doing tech a little bit differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time. By offering new devices that are compatible with previous systems and providing free firmware updates when innovations break, Just Add Power respects our end users’ investment in their systems. This makes it easy for dealers to engage customers for years of system improvement, while the reliability of the video keeps them coming back for more. Just Add Power is committed to making systems easy to install and easy to use, and our industry-renowned training sessions and technical support team give installers all of the skills and information they need. Whether it’s an unlimited matrix of sources and screens, a video wall, or an architectural installation, our revolutionary design philosophy makes it simple to create an AV system that rocks.

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