Magnifi by VideoVerse has been selected by Club de Futbol Monterrey Rayados, a professional soccer club based in Mexico as their video editing solutions provider.
Rayados and Rayadas, professional teams of the Club, will use Magnifi’s platform to produce highlights of their matches, including everything from overtime goals to blocked penalty kicks, much more efficiently.
Founded in 1945, Rayados plays in Liga MX, the top tier of Mexican soccer. The team has won multiple Liga MX championships as well as Copa MX and CONCACAF Champions League. Most notably, Rayados has previously represented Mexico in the FIFA Club World Cup, where the champions of each continent face off.
Rayados is a historical franchise and this working collaboration signals the importance of AI-generated highlights to the rest of its peers.
Everardo Valdez, director of Institutional and Media Relations and spokesman at Club de Futbol Monterrey, said they are excited to see key moments from their men’s and women’s team matches captured with the aid of Magnifi.
“We canvassed far and wide for AI-based video solutions but chose Magnifi because of its leading-edge features. With smart ball-tracking and auto-flipping, we can not only create more highlights but also distribute them more efficiently to our social media and digital platforms. This ubiquity will put Rayados in the best position for growth: Our highlights will be everywhere our fans are online,” he says.
In addition to auto-generated highlights, Valdez added that Rayados will explore adopting Magnifi for even more innovative use cases. For example, he shared that Rayados may leverage Magnifi to better document players from the team’s youth academy.
Rayados’ visual identity is iconic in Mexican soccer. The team’s name translates to “striped ones” in English, a reference to the blue and white stripes on the team’s home jerseys.
“We are excited about working with Rayados; notably one of the most popular soccer teams in Mexico. We are enthusiastic about amplifying fan involvement through live highlights, boosting viewership, and ultimately fostering revenue growth. As pioneers in the Mexican soccer’ landscape, Rayados’ adoption of video-driven AI sets a precedent, inspiring other teams to revolutionize player capture and marketing strategies,” says Vinayak Shrivastav, CEO, Magnifi, and further adds, “This is the future of soccer.”
The creation of relevant videos of the matches will be possible thanks to the collaboration of TUDN, partner of the Club de Futbol Monterrey Rayados and broadcaster of the Rayados and Rayadas live matches.
