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Michigan‘s NCG Eastwood Cinemas Installs Meyer Sound System for “Xtreme” Screen

The 18-screen multiplex NCG Eastwood Cinemas in Lansing, Mich. has selected a Meyer Sound cinema loudspeaker system for its premium “Xtreme” screening room.

“It’s an amazing sound system,” says Mark Henning, chief operating officer for NCG Cinemas. “In a recent trailer, the explosions and gunshot effects—with sound going from one corner to another—were just phenomenal. I also remember a scene from ‘The Hobbit’ inside a cave, with footsteps in water and water dripping from the walls. The clarity and detail were astonishing.”

The installation comprises three AcheronA® 100 and three Acheron LF screen channel loudspeakers, 10 X-800C cinema subwoofers and 26 HMS-10 cinema surround loudspeakers. The system is driven and optimized by a GalileoA® loudspeaker management system with three Galileo 616 processors.

Ken Angst of Washington, Mich.-based Audio Imaging Specialists served as system integrator. “They were looking for the highest quality audio, and I knew that Meyer Sound’s self-powered technology makes a substantial difference,” says Angst. “It sounds absolutely awesome in that room. It was an honor to put it together.”

The Eastwood audio system was pre-wired for its future implementation of the Dolby Atmos format.

The “Xtreme” screening room was built from the ground up as an addition to Eastwood’s existing 18-screen complex. In addition to the Meyer Sound system, the room features a Christie digital projector, a 74-foot wide screen, a RealD 3D system, and premium seating—including a number of reclining love seats.

“The Meyer Sound audio quality certainly is impressive, and our customers have noticed the difference,” says Henning. “Without question, along with the screen and the seating, it completes our full ‘Xtreme’ movie-going experience.”

Headquartered in Owosso, Mich., NCG Cinemas operates 14 theatres with a total of 137 screens, primarily in smaller cities and metropolitan suburbs in Michigan, Georgia, Tennessee, and Indiana.

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