The audio-visual market is rapidly changing; this presents us with both significant concerns and opportunities. More and more people are staying home, consuming more audio and visual entertainment, and spending less time outside in venues like movie theaters and concerts. The money from a reduction in outside entertainment is going towards immediate benefits to entertainment (and making it more enjoyable) in the home.
This critical market shift is creating a strange new dynamic where people are bored inside, often with expendable income, and looking for ways to make their indoor entertainment more exciting and higher quality. In fact, there is a rise in the demand for new housing to contain integrated audio and visual systems, creating a larger market for technology that fills that need.
Market Research & Kordz
Kordz has combined expert opinions and CEDIA industry research data published in 2020 to create a report that provides a summary of key trends and insights for the United States integrated residential technology industry. In fact, this information isn’t easily accessible anywhere else right now.
Highlights of the Kordz report include the expansion of immersive experiences to new media and technologies, extended reality and spatial computing, and brain computer interfaces. It covers invisible design, the vital role of standards to lasso cowboy behavior, and the new AV industry standards on the horizon for 2022 and beyond. Kordz also discusses the commercial impacts of the Covid-19 pandemic, how AV professionals can contribute to a better industry and how we can all contribute to a new era of abundance and innovation in an increasingly uncertain world.
According to the paper’s contributor and Technology Futurist, Rich Green of Rich Green Ink,“the next two years could be wild, uncertain and potentially very dangerous for business and the human race. Or they could be really good! Both are likely, so we need to prepare for abundance and calamity at the same time.”
Market experts Walt Zerbe (CEDIA’s Senior Director of Technology & Standards) and Eric Bodley (Former CEDIA Chairman and Lifetime Achievement award-winner 2017 and Managing Director of distributor Future Ready Solutions) were also involved in this behemoth project.
In the new Kordz whitepaper, you will gain access to vital knowledge that will assist your team in the decision-making process to minimize risk and more successfully navigate the future of the audio-visual industry.
In the document:
You will learn about current market performance in the United States
You and your team will be exposed to current market challenges and how to beat them
You will discover the right technologies to focus on right now
You will learn how to navigate volatile supply chain cost fluctuations
You will be exposed to crucial future trends such as pervasive data at higher bitrates, machine learning and AI, and immersive, new media experiences and technologies.
James Chen, Managing Director for Kordz stated that “during uncertain times, it’s increasingly critical for industry professionals who want to successfully navigate the future to make a solid plan based on real expert insights. This paper is designed to guide better thinking to deliver predictable reliability against the odds.”To download your copy of the white paper, visit www.kordz.com or head to the Future Ready Solutions booth 3343 at CEDIA Expo in Indianapolis, IN September 1-3 and snap the QR code to download. You will also be entered into the drawing to win one of three CEDIA Expo daily prize packs from Kordz valued at over $250.
Visit www.kordz.com for more information.
Kordz was founded in Australia in 2003 to meet the specific needs of the custom and commercial AV installation community by delivering dependable high-definition connectivity solutions. It has since evolved into a well-respected, multi-award-winning brand, specializing in reliable long-reach HDMI after becoming an HDMI Adopter member in 2005.
Kordz prides itself on a high standard of practical and graceful design, along with quality manufacturing and industry education. Its research and development facilities in Australia and Taiwan engineer robust connectivity solutions to maximize installation efficiency and deployment up-time with strict adherence to international standards. This dedication has led to like-minded affiliations further enhancing our capabilities, including with Quantum Data, HDMI’s test instrument manufacturer, HDMI Licensing and Authorised Test Centres (ATCs), leading video consultants and high-speed digital signaling experts. Kordz knows HDMI.
For more information, please visit www.kordz.com
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Coleen Sterns Leith is president and founder of Marketing Matters, an agency working exclusively with small and medium-sized technology companies. Since 1997, Marketing Matters has been the agency of choice for companies like Bose and Sharp to launch new technology. Her team has helped take a startup company to $200 million in sales in seven years and has won 68 design and publishing awards for the work they’ve done.
Working closely with technology clients, Coleen and her team have created over 200 successful product launches and public relations strategies that have garnered national and international exposure and a dynamic market presence for each of their clients.
Coleen is an active member of the tech community:
- Member of AVIXA’s Womens Council and created the AWC Tampa group with AVI-SPL
- Serves on the University of South Florida’s Digital Marketing Advisory Board
- Consumer Technology Association’s (CTA) Audio Division board member since 2006
- CTA Smart Home board member
- Is a CTA Mentor for start-up tech companies
- Serves as a judge for the CTA TechHome Mark of Excellence Awards.
- Past CEDIA Certified Instructor
- Past board chair for CEDIA Professional Services Committee
- Past board president for Big Brothers Big Sisters of Broward County, currently serves on the Big Brothers Big Sisters’ board, and was a Big Sister
Coleen recently released her new book, Ultra Hi Def Marketing, and resides in Saint Petersburg with her husband and French Bulldogs.
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