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PowerHouse Alliance Add Respected Brands Hikvision, KEF and Zigen to its Repertoire

New brands extend product options for audio, video and surveillance dealers from the 12 PowerHouse Alliance distributor members.

Pittsburgh, PA – March 13, 2017 – The PowerHouse Alliance announced today the addition of Hikvision, KEF and Zigen to available brands its 12 distributor members offer. Effective immediately, the members will have inventory and provide support of the new brands to their dealers nationwide.

”Partnering with Hikvision, KEF and Zigen was a no-brainer for the PowerHouse Alliance,” said PowerHouse Alliance Executive Director Dennis Holzer. “Each of these new brands are well-known in their respective fields and are in high-demand. We look forward to a mutually beneficial relationship with all three brands.”

The PowerHouse Alliance selected its new lines carefully by seeking premium solutions in each category. “KEF is as good as it gets for premium home and custom loudspeakers and are desired by both discerning listeners for their unmistakable acoustic signature, and by design-conscious consumers for their stunning and modern aesthetic,” said Holzer. “Zigen is highly-trusted by installers for their HDMI switches, extenders and distributed amplifiers and Hikvision is a big player in the security space for video surveillance solutions.”

Leading supplier of video surveillance solutions, Hikvision designs, develops, and manufactures innovative standard and high-definition cameras. Hikvision’s diverse product suite of digital video servers, hybrid and standalone DVRs, NVRs, speed domes, encoders, decoders, and other elements of sophisticated security systems and CCTV technology for both indoor and outdoor use. 

“We are excited about our new partnership with Powerhouse Alliance, which will extend Hikvision products and services to market segments beyond traditional security,” said Oliver Zhang, Director of Strategic Partners for Hikvision. “As the number one video surveillance manufacturer in the world, Hikvision has made significant investments in the North American market. We’ve built a highly trained, professional field organization and back office team. It’s the largest in the North American market, and it has won great recognition on the distribution, dealer, A&E as well as end-user level.”

KEF, a British loudspeaker manufacturer that has been crafting innovative high-performance audio solutions since 1961, has received countless awards and accolades worldwide. Now dealers will be able to purchase KEF’s signature sound and beautifully-designed products from PowerHouse Alliance members.

“Powerhouse’s knowledgeable sales staff, superb customer service, and convent will-call locations makes them a welcome partner,” said David Kroll, VP KEF America. “The KEF offering gives Powerhouse’s dealers access to a brand whose performance will exceed client’s expectations. Additionally, KEF’s premium brand position and vast array of solutions will enable dealers to specify more expensive offerings into projects with greater confidence, resulting in higher revenue from the same number of clients.”

Zigen is best known for delivering HDMI products that actually work to solve performance problems. Its diverse product line including matrix and presentation switches, extenders, distribution amplifiers and HDMI cables are a simple choice for dealers.

“The implementation of advanced connectivity technologies, commitment to reliability, and our pledge to keep the market educated has long been the bedrock of Zigen’s success,” said Evan Rapp, VP of Sales and Marketing for Zigen. “The PowerHouse Alliance maintains unmatched regional and industry expertise, along with a profound service commitment that makes them an incredibly powerful partner. With game-changing products and advancements on tap from Zigen, we couldn’t be prouder of our new relationship.”

To learn more about the PowerHouse Alliance or any of its member distributors, please visit

To learn more about Hikvision, please visit: To learn more about KEF, please visit: To learn more about Zigen, please visit:

About PowerHouse Alliance

The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, IT and consumer electronics accessories markets. With combined annual sales in excess of $800 million, PowerHouse Alliance member companies represent 800,000 square feet of warehouse space in convenient locations across the country, stocked with more than 150+ product lines. Creating cost efficiencies for manufacturers and buying power for customers, the Alliance offers a national footprint with the added benefit of local sales, training and support.

Powerhouse Alliance members include: 21st Century, Autco, Audio America, CED, Davis Distribution, ECD, EDI, Mountain West, MRI, Sierra Select, Ultimate Integration, and Volutone.

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