LONDON, UK – 20 January 2026 – Re-Sauce, the international sales and business consultancy for global technology brands, today announced a strategic rebrand, including new logo, brand toolkit, and a revitalised website to celebrate the company’s legacy, its future, and the team behind its work. The rebrand marks a new and exciting era of brand identity, with a strengthened leadership team and increased portfolio of sales, commercial strategy, marketing and PR service offerings.
“It is important that our brand clearly reflects the company’s direction, character and skillset, now that we have added Beky Cann to our senior leadership team,” said Gordon Dutch, CEO of Re-Sauce. “We reflected on who we would like to be going forward and what our clients value most about us – both as individuals and as a team. The rebrand signals to existing and prospective clients that Re-Sauce is ready, aligned, and committed to creativity, vision and adaptation to the ever-changing digital world. We’re excited to see what the future will bring not only for our company, but also for our clients.”
Although the logo and the colour theme have changed from a playful red and yellow theme to an attractive navy blue, the name has remained the same to ensure the company is recognisable in the industry yet highlights the shift in journey, values, market stance and differentiation.
Beky Cann, Head of Global PR & Marketing at Re-Sauce, confirmed: “To coincide with the new re-brand, we are thrilled to announce the launch of the all-new Re-Sauce website, which reflects the changes in our business model since launch, and the value that we provide our clients. It also includes a significant number of client testimonials and case studies. This rebrand and website represents yet another strategic development of the Re-Sauce business”.
The Re-Sauce team will be out in force during ISE 2026 in Barcelona with Gordon Dutch and Beky Cann attending, as well as members of their wider PR team covering the US, DACH, France, Spain, LATAM, APAC and Middle East. To arrange a meeting, please contact [email protected].
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About Re-Sauce
Founded in 2020 by three industry veterans, Re-Sauce is a specialist sales, marketing and PR consultancy for the Pro-AV and Technology markets. Its integrated approach spans sales strategy and introductions, comprehensive PR support, and a full marketing portfolio covering SEO, website design and hosting, video production, media buying and events management. For more information, visit www.re-sauce.net.
PR Contact
Beky Cann: [email protected]
