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Rick Goricki Joins SoundTube as VP Commercial Audio

Seasoned executive to lead pro audio sales

Lenexa, Kan. – Sept. 14, 2023SoundTube Entertainment®, who revolutionized commercial audio distribution thirty years ago by creating the open ceiling category of speakers, proudly announces the appointment of Rick Goricki as Vice President of Sales for Commercial Audio. Goricki, a highly regarded senior-level sales and marketing executive, brings over 25 years of robust leadership experience spanning the consumer technology, wireless, and music sectors.

Rick Goricki, VP Sales Commercial Audio, SoundTube
Rick Goricki, VP Sales Commercial Audio, SoundTube

Throughout his illustrious career, Goricki has demonstrated an aptitude for driving organizational operations and directing both domestic and global sales and marketing teams. His adeptness in sales management, and channel and business development, is notable. Furthermore, his expertise in product development and brand marketing underscores his versatile and accomplished background.

Goricki’s most recent tenure was with HARMAN International, where he held key roles as the Director of Sales, North America and Vice President Sales, West region. While there, he was responsible for revenue, profitability, and channel development for major brands like JBL, Crown, AKG, Soundcraft, and BSS in the US. Before joining HARMAN, Goricki spearheaded major initiatives at Gibson Brands, Inc. as the President for North America, and spent two decades at Plantronics, serving in pivotal roles including Vice President – Consumer Retail and Carriers.

Rick has consistently showcased his impeccable skills in sales leadership, market development, P&L management, and cross-functional team leadership. Furthermore, his invaluable contributions to the industry have been recognized with his positions as Ex-Officio of the Wireless Division and Board Member for both the Division Executive Board and Board of Industry Leaders at the Consumer Technology Association (CTA).

Upon his appointment, Rick Goricki stated, “I’m eager to channel my experience and expertise to propel SoundTube to greater heights in the commercial audio domain. The future is exciting, and together, we’ll make waves in the industry.”

Shannon Humphrey, President of SoundTube Entertainment, expressed, “Rick’s unparalleled expertise, coupled with his results-driven approach, makes him an invaluable asset in our desire to aggressively grow our business. We are thrilled to welcome him aboard.”

To learn more about MSE Audio, please visit Connect with MSE Audio on our blog, Facebook, Twitter, Instagram and YouTube for more news and the latest promotions.


About SoundTube and MSE Audio

Since 1996, SoundTube Entertainment has been a leader in commercial audio by continuously innovating and focusing on the needs of its customers. From creating the industry standard categories for pendant speakers, 360° sound, and IP-enabled PoE powered speakers, SoundTube has significantly enhanced audio quality, aesthetics, and ease of installation for the industry.

As the first commercial speaker company to receive UL approval on all products in 2006, SoundTube remains committed to offering customizable solutions and maintaining consistency in product lines, ensuring customers have access to reliable and cutting-edge audio technology both now and in the future.

Headquartered in Lenexa, Kansas, SoundTube is a subsidiary of MSE Audio which encompasses seven speaker manufacturing brands including SolidDrive, Soundsphere, dARTS Theater, Phase Technology, Induction Dynamics, and Rockustics.

MSE Audio is one of the few vertically integrated speaker manufacturers in the US, winding voice coils and building drivers, crossovers, cabinets, and finished systems at our facilities in Lenexa, Kansas and Jacksonville, Florida.

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