Rise, the award-winning advocacy group for gender diversity in broadcast media technology, is delighted to announce the appointment of its newly selected Head of Marketing, Catherine Cywinska. Reporting to Donna Smith, Managing Director, this new marketing role will advance Rise’s mission of a diverse and gender-balanced workforce through a growing portfolio of global initiatives.
Catherine’s professional experience spans marketing strategy, communications, and brand management, as well as product and growth marketing. Most recently, she held the role of Growth Marketing Manager at Wildmoka and Backlight, where she built a proven track record of driving strategic marketing initiatives for business development. Catherine will support Rise’s industry-wide diversity and inclusion strategy, which incorporates mentoring programs, community building, and awards, as well as sector-specific training and development programs across all areas of media technology.
Catherine will be responsible for managing the Rise brand, shaping its message through targeted outreach, and building relationships with key industry stakeholders, including sponsors, hardware and software vendors, associations, influencers, conference organizers, and industry magazines. Catherine is based in Paris and will work with the Advisory Boards and employees in the UK, Europe, North America, and APAC, as well as assist in the launch of new chapters globally.
Catherine Cywinska, Head of Marketing, Rise, commented: “I’m excited to join Rise and work to challenge the status quo, amplify women’s voices, and help build a more inclusive industry, as an urgent necessity. Rise promotes and celebrates the outstanding talent of women in our sector, it’s great to be part of that mission.”
Donna Smith, Managing Director, Rise, added: “Catherine’s experience managing marketing initiatives for fast-growing and innovative media technology businesses, will be a real asset to Rise. Her appointment is a key part of our continued growth. As we set ambitious targets for 2024, Catherine will help ensure that our message of inclusivity reaches a wider audience.”
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