CI sales managers cover Washington, Oregon, and Idaho
AUBURN, WA – July 12, 2023 – Oliver Marketing, the most productive consumer electronics manufacturers’ representative firm in their extensive western US coverage area, is excited to announce that industry veterans Jayson Savage and Anthony Chang have joined the Pacific Northwest custom integration team.
Jayson Savage will manage most of the state of Washington and parts of Idaho. With over 25 years of experience in the consumer electronics/CI industry, Jayson has held roles from lead installer and system planner/designer to business owner and major CE manufacturer representative. Notably, he played a pivotal role in building Sony Electronics’ CI program on the west coast. Jayson joined Oliver Marketing to work with one of the industry’s largest independent rep firms and leverage his extensive experience in high-performance AV products and the Pacific Northwest territory. He believes in a solution/support-based approach that builds strong industry partnerships.
Anthony Chang is the territory manager for Oregon, Southwest Washington, and Southern Idaho. With over two decades of industry experience, Anthony started in consumer electronics retail and quickly moved to the CI channel. He has extensive technical chops in home automation, network design, and virtually all aspects of custom installation from his many years of working as an integrator. With prior experience as the Pacific Northwest, Northern California, and Canadian manager for Savant, his account management and local dealer knowledge is extensive. Anthony stays current with evolving technologies and helps solve pain points that dealers may have by understanding the many moving parts of how a CI integrator operates.
“We are thrilled to welcome Jayson and Anthony to the Oliver Marketing team. Their extensive industry experience and expertise will play a pivotal role in helping us achieve our goals of providing exceptional support and opportunities to our valued dealers and manufacturers, said Bob Oliver, President of Oliver Marketing. “With their addition, we are confident in our ability to further strengthen our partnerships and drive continued success in meeting the unique needs of the market.”
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About Oliver Marketing
Oliver Marketing, a leader in the consumer electronics industry since 1986, specializes in providing comprehensive marketing solutions to manufacturers and dealers in the western US. With an extensive track record spanning over three decades, we have successfully represented numerous custom integration and vehicle technology lines, serving a diverse range of clients, from e-commerce and small independent shops to prominent big box and warehouse stores.
The Oliver Marketing team is composed of accomplished veterans with collective experience of over 250 years in the field. This wealth of expertise enables us to offer unparalleled sales and support, empowering the companies we represent with a wide range of skills and training. We possess the necessary background knowledge, technical expertise, talents, and market savvy to drive significant market growth for our manufacturers.
One of our key strengths lies in our expansive account list, which allows us to identify profitable centers to effectively promote and sell products. Leveraging our in-depth understanding of each account’s potential, we can deliver the volume of business our manufacturers expect. Moreover, we have a proven reputation for ensuring that products are presented in a manner consistent with the desired image. We evaluate each account’s status, store layout, merchandising ability, positioning, and sales staff to guarantee that they utilize appropriate merchandising discretion, including displays, point-of-purchase materials, and adequate literature.
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