NEW YORK—Real estate investment and management firm Jamestown selected SNA Displays to upgrade the iconic building façade at One Times Square with an LED display network, including several EMPIRE™ Exterior large-format video displays. The enhancements come as part of a modernization effort to the 25-story building, originally built as the headquarters to The New York Times and now being converted into a hub for immersive entertainment.
Media company New Tradition manages advertising on the digital-out-of-home assets for One Times Square.
The tower’s most prominent new display is an LED spectacular that spans 12 stories, starting on the high-rise’s 2nd floor. Facing east toward Broadway, the 149-foot-tall videoboard is viewable from Times Square’s bowtie as well as traffic heading west on 43rd Street. The 44-foot-wide display employs a 12 mm pixel pitch, processes more than 4.2 million pixels (3,780 x 1,110), and covers more than 6,500 square feet of digital canvas.
The update includes a new 21’3″ x 27’2″ video display (540 x 690 pixels), also 12 mm and also facing Broadway.
“Having provided digital out-of-home displays for much of Times Square, SNA Displays is well-versed in how to integrate advanced LED video technology into the historic buildings that give New York City its world-famous skyline,” said Pete Simon, director of OOH at SNA Displays. “We do this with respect to the historical architecture of these buildings while also looking forward into the city’s future. This project especially hits home as we have direct line of sight to it from the conference room of our headquarters at 1500 Broadway.”
AMA Electric Sign Company is providing installation services.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
