SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixellot, accelerating the NBC streamer’s efforts to activate game streaming from youth sports facilities across the U.S.
By extending its partnership with Pixellot, which was established in 2022, SportsEngine Play will continue to help sports facilities of all sizes reduce their financial barriers of entry to streaming by offering a live and on-demand solution at no cost. The collaboration between the leader in youth and amateur sports technology and the pioneer in AI-automated sports production continues to receive industry recognition, including winning the “Partnership of the Year” award at the 2025 Sports Technology Awards in London, and selected as finalist for “Best Technology Collaboration” by Sports Business Journal’s annual Sports Business Awards: Tech.
“This extension deepens our partnership with Pixellot, so we can innovate faster and directly improve the experience for sports facilities, rights-holders and fans,” said Nick Busto, Vice President of Video Operations, SportsEngine. “We’re proud of the recognition this collaboration has earned thus far and grateful for the trust and reliability Pixellot brings to the table as we continue to raise the bar together.”
With the growing demand for high-quality sports content, Pixellot’s market-leading AI-powered content solutions offer automated live coverage of every game, capturing every angle of the court, field or ice and following the flow of play with precision. Pixellot’s proprietary AI includes dedicated algorithms for each sport, ensuring optimal coverage and intelligent tracking tailored to the unique dynamics of basketball, volleyball, baseball, softball, hockey, and more. The video is seamlessly integrated with the SportsEngine Play streaming solution to provide unparalleled access to sports venue games.
“SportsEngine Play is transforming how youth sports are experienced, and our partnership has been a key driver to help families of young athletes capture their most important moments at some of the top facilities in the country,” said David Shapiro, President, North America at Pixellot. “We’ve already installed our technology on hundreds of surfaces, and the enthusiasm from athletes, families, and sports facility operators has been incredible. Our combined solution with SportsEngine Play is truly a win-win as it drives value to the athletes and teams, while also helping facilities improve their customer experience.”
As part of SportsEngine’s leading youth sports technology brands, SportsEngine Play launched in October 2023 as the first-of-its-kind subscription streaming service for amateur sports, connecting millions of families and fans with events, games and tournaments featuring young athletes. The platform serves a constantly growing list of more than 10,000 facilities, including preeminent competition venues like LakePoint Sports, Arizona Athletic Grounds (AAG), Homefield, and Emerald Acres Sports Connection.
“Streaming was a natural fit for us—it aligns with our strategy and vision for Arizona Athletic Grounds,” said Meg Stevens, President of AAG. “With 2.4 million guests expected each year, it enhances the experience for both onsite visitors and those who can’t be here. From highlight reels for young athletes to game film for coaches, the benefits are endless. With so many fields and courts, it made perfect sense to prioritize streaming and partner with the right team to set a new standard.”
Also serving sports organizations, tournaments, and teams, the SportsEngine Play platform gives these organizations and individuals, including sports families, the ability to capture and stream video of sports events on just about any device – from Pixellot’s sophisticated AI cameras mounted at sporting venues to personal smartphones, and features editing tools for reel and highlight creation. SportsEngine Play also is constantly adding new competitive content through the acquisition of streaming rights to elite amateur sports that will entertain and inspire.
In addition to live and on-demand event streaming, SportsEngine Play’s All Accesssubscription tier offers a growing library of video that provides a comprehensive look at individual sports, from rules and equipment to training and skills to mental health, fitness and more. The plan features exclusive instructional videos from world-class athletes like Michael Phelps, Larry Fitzgerald, Shaun White, Kerri Walsh Jennings, and others, who offer video collections featuring tips and techniques highlighting their training regimens, as well insight on leadership and mental health.
SportsEngine technology serves more than 27,000 small and medium-sized youth sports organizations, tournaments, the Governing Body community, professional sports leagues, and over 1,000 municipalities with its cutting-edge suite of technology solutions to dramatically reduce the time they spend on administration and communication, allowing them to focus more time on developing their athletes.
