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Sunfire(R) Kicks Off ‘Three P’s Spring Promotion’

With Purchase of an SDS Subwoofer, Dealers and Their Customers Receive Free Performance Upgrade, Panamax(R) Line Conditioner, and Sunfire(R) Wireless Kit

PETALUMA, Calif. — June 13, 2013 — Sunfire(R), a leading designer and manufacturer of hi-fidelity home theater audio products, announced today its “Three P’s Spring Promotion,” designed to deliver Performance, Protection, and Placement at an affordable price. Through Sunfire’s most aggressive promotion to date, when dealers purchase one of the company’s popular Sunfire Dynamic Series (SDS) high-quality subwoofers, they receive a free performance upgrade to the next level model at no additional cost. In addition, the subwoofer comes bundled with a free Panamax(R) line conditioner/surge protector for power protection, and a free Sunfire wireless kit for the ultimate flexibility in subwoofer placement.

“The ‘Three P’s Spring Promotion’ is one of the most exciting programs Sunfire has ever offered its dealers,” said Mark Weisenberg, business development, Core Brands(R). “The three P’s stand for Performance, Protection, and Placement. For a limited time, when dealers purchase a 10-inch SDS subwoofer, they will get it at the same price as the 8-inch subwoofer. When they order a 12-inch SDS subwoofer, they will get it at the same price as the 10-inch model. That’s Performance. In addition, every SDS subwoofer purchased will come with a Panamax line conditioner, (Protection), and Sunfire’s subwoofer wireless kit, (Placement), all at no extra cost. When the dealer passes these benefits to the end user, everyone wins with a high-performance package that can’t be beat anywhere in the industry.”

The ideal choice for systems where small size, high fidelity, high output, and competitive pricing are required, the SDS 8-inch, 10-inch, and 12-inch subwoofers feature the perfect blend of form, function, and performance. The units feature Sunfire’s proprietary FFD(TM) technology which provides low-distortion, high-output performance for all of today’s audio sources from video games to music. Also included is Sunfire’s energy-efficient Class-D digital amplification, which delivers 400W to 600W of cool-running peak power while using only 0.5W in standby power mode. To deliver twice the bass, each SDS subwoofer offers a Sunfire-designed woofer and acoustically matched down-firing passive radiator for placement in the room or inside a cabinet with a vented kick panel.

Sunfire’s “Three P’s Spring Promotion” runs from June 12 through July 26. More information is available

www.sunfire.com

.

# # #

About Sunfire(R)

Founded by renowned audio innovator Bob Carver, Sunfire(R) designs, develops, manufactures, and markets the smallest, most powerful speakers, subwoofers, and amplifiers in the world. Sold in more than 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance — whenever and wherever they are heard. Carver’s forty years of scientific research have resulted in numerous patents including the Tracking Downconverter(TM) power supply used in the company’s subwoofers and amplifiers, and high-pressure High Back-emf technology found in the company’s loudspeakers. Complete information on Sunfire and its products and technology is readily available at

www.sunfire.com

.

Sunfire is part of the Core Brands(R) division of Nortek, Inc. Core Brands combines the product and marketing strengths of ten iconic audio, power management, and control brands into a single business unit that includes ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R) and Xantech(R) brands.

Nortek, Inc. is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit

www.nortekinc.com

for more information.

All trademarks appearing herein are the property of their respective owners.

PR Link:

www.ingearpr.com/Sunfire/130613.zip

ENDS

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