TODAY‘S PANASONIC PLASMA TV‘S MIGHT OUTLAST OWNERS

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PANASONIC 11 SERIES AND 103-INCH PLASMAS RATED TO LAST UP TO 100,000 VIEWING HOURS UNTIL HALF BRIGHTNESS

Could Take Almost 23 Years to Reach Half-Brightness Based on Standard Commercial Usage

Secaucus, NJ, November 19, 2008 – Panasonic Professional Display Company (PPDC), a unit of Panasonic Corporation of North America, the industry leader in professional Plasma displays, announced that its 11 Series line of 720 and 1080p Plasmas, as well as its industry leading-sized 103-inch Plasma HDTV, have been rated to last 100,000 hours before reaching half their original brightness. This means, based on 12 hours of constant viewing in a business or commercial establishment, 7 days a week, 365 days a year, the 11 Series models and 103-inch Plasma could, on average, take almost 23 years (22.8 years exactly) to reach half of their original brightness level.

Panasonic’s 11 Series plasmas range in size from 37-inches to 65-inches. The 103-inch Plasma is currently the world’s largest commercially available Plasma.

“The competition has waged an aggressive and ongoing misinformation campaign based on myths and misperceptions about the longevity and performance capabilities of Plasma HDTVs,”? said Andrew Nelkin, president of PPDC. “If you look at the latest research, based on comparisons for the lifespan and performance history of Plasma versus LCD, you’ll see that Plasma technology has come a long way since the early days, and is a superior, reliable display choice for a wide range of commercial environments. The performance specifications exhibited by our 11 Series and 103-inch Plasmas support this claim.”?

Said Nelkin, “Today’s Panasonic models demonstrate a solid track record of performance, reliability and long life, especially in commercial installations. Panasonic Plasmas consistently rate among the best in the industry, as judged and reviewed by respected industry experts and technicians, including Gary Merson, the ‘HD Guru.’ We want customers to have the right, accurate, information at hand in order to make an educated decision as to what display to install in their business or home theater. We believe that, once they have this, it will be clear that Panasonic Plasma is the best choice for most commercial applications.”?

Both the Panasonic 103-inch and 11 Series Plasmas deliver superior reproduction of motion images, with 4.096 gradation steps and the high resolution required to deliver the full beauty of high definition broadcasts. The Plasmas feature a 15,000:1 contrast ratio, while producing beautiful images with tight, rich blacks, as well as smooth natural tonal gradation and outstanding depth.

About Panasonic Professional Display Company

Panasonic Professional Display Company, a unit of Panasonic Corporation of North America, is responsible for the company’s professional digital display business. Based in Secaucus, N.J., Panasonic Professional Display Company, a market and technology leader in professional digital displays, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic’s exclusive Panasonic Plasma Concierge program for professional and consumer owners of Panasonic Plasmas is administered through its Virginia-based Call Center which has been recognized as a Certified “Center of Excellence”? by the Center for Customer-Driven Qualityâ„¢ at Purdue University. For more information on Panasonic Professional Display Company, please visit

www.panasonic.com/proplasma

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