Los Angeles, USA – June 2, 2026 – Original Syndicate (OGS), the creative technology firm that designs, integrates, and operates communications infrastructure for some of the world’s most demanding organizations, has announced that CEO Ben Roth and CTO Marcus Bengtsson will speak at InfoComm 2026, one of the world’s leading professional AV events, taking place at the Las Vegas Convention Center, June 13-19.
The two sessions will explore a growing shift within the AV industry: the convergence of live events, permanent installations and immersive experience design into a single, integrated discipline.
Bengtsson’s session, “Insights for Permanent Experiential AV Professionals from the Live Events Sector,” 10:45-11:45 AM, Tuesday, June 16, Room W228/W229, will focus on how practices from touring and broadcast – where reliability and performance are non-negotiable – are increasingly shaping expectations in corporate, education and experiential environments.
Roth’s session, “Designing Immersive Experiences,” 9:40-10:10 AM, Wednesday, June 17, Booth C7872 (Vision Stage), will build on this, examining how advances in infrastructure and engineering are enabling more seamless, human-centric experiences – where technology fades into the background.
“Historically, these have been treated as separate worlds,” said Bengtsson. “But the challenges are now the same, delivering reliable, high-performance systems in environments where failure isn’t an option.”
Roth added: “The most successful immersive environments are the ones where the technology becomes invisible. That only happens when design and engineering are working as one.”
The sessions reflect OGS’s broader view that organisations are rethinking communications not as a series of tools, but as core infrastructure, particularly as hybrid working, live content and experiential environments continue to evolve.
Read more in the company’s recently published “Communications Core” thesis. The series of papers, which also includes “The Learning Core” and “The Enterprise HQ Core”, are available online here: Original Syndicate Insights.
InfoComm 2026 is expected to attract over 30,000 attendees from across the global AV and technology sectors, providing a platform for industry leaders to explore the future of connected experiences. Register for the show here. To book a meeting with Original Syndicate, email [email protected].
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About Original Syndicate
Original Syndicate (OGS) is a creative technology firm uniquely positioned to marry critical business thinking with deep expertise in technology systems design, integration, deployment, and operations. OGS is neither a traditional management consultancy nor a traditional integrator – it is the firm clients call when they need both: the strategic clarity to know what to build, and the operational discipline to make it work in production. OGS measures success when the technology becomes invisible and the effects are transformative. More information: www.originalsyndicate.com
Photo Caption: (Left to right) Ben C. Roth and Marcus Bengtsson, Original Syndicate, present on growing shifts in AV at InfoComm 2026
Media Contact:
Beky Cann Consulting
Email: [email protected]
