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Vizrt Group invests in partners with expanded offering and new program

Vizrt will kick off its first Certified partner program, while NewTek will provide access to the Vizrt product portfolio for the first time and widen its channel ecosystem to include new levels of partners 

Stockholm, Sweden –– 15 December 2022— Vizrt Group, the global leader in software for live video production, today announces its plans to increase partner investment in 2023 with the first ever Vizrt partner program, and to significantly develop the NewTek channel ecosystem.

Vizrt Group to increase partner investment in 2023 with the first Vizrt partner program and further development of NewTek channel ecosystem.

The aim of Vizrt Group’s substantial partner investment is to extend its certification and training offerings of Vizrt solutions to current and future NewTek and Vizrt partners. This will be the first time since the acquisition of NewTek by Vizrt in 2019, that NewTek partners will gain access to training, certification, and the opportunity to sell the Vizrt product portfolio. NewTek will also widen its channel partnerships beyond its traditional channel resellers with new tiers and offerings for systems integrators, value added resellers, consultants and more.

“Partners have been a key differentiator for our success and as the cross-over of proAV and broadcast grows, we realize the opportunity and importance of uniting our portfolios, extending and injecting investment into our Vizrt Group partner programs to promote, support and grow our partners’ businesses. These new initiatives will add value to our current partners, and offer opportunities to prospective partners across the globe,” states Barbara Spicek, General Manager Global Channels & Channel Strategy, Vizrt Group.

While Vizrt does have a series of partners, it has historically not had a formalized partner program. With the new program, customers can choose to buy direct or through partners – depending on what suits them – providing accessibility to Vizrt solutions and expanding the number of local Vizrt experts – globally.

“We spoke with many of our key Vizrt partners earlier this year and realized we can do better. We’ve been working hard as a team to build out extensive new trainings and certifications to deliver what our partners have been asking for, to better support them in achieving success. And we are really excited to share what we’ve accomplished so far, very soon,” says Vanessa Walmsley, Global Head of Customer Success, Vizrt Group.

The first of the new trainings and certifications will be launched in the new year and focus on live graphics and live production, available for free to all Vizrt and NewTek partners through Viz University.

Viz University will also offer extensive online training and certifications for technical proficiency, integration, sales, and product knowledge to better understand the possibilities of how the NewTek, Vizrt, Flowics by Vizrt, and NDI product portfolios can work together to drive stronger solutions.

“We offer the most innovative and comprehensive suite of software-defined storytelling solutions on the market. Growing our partners and global experts is critical to keeping us as leading innovators. We are in a good position to invest in these spaces, accelerate our customers’ access to skilled Vizrt partners, and amplify our growth,” states Daniel Nergård, Chief Revenue Officer, Vizrt Group. 

More information on the Vizrt Partner Program will be announced in January 2023. To register your interest in the program, visit:

The expanded NewTek channel ecosystem with access to the Vizrt product portfolio, will be built out throughout 2023, with more updates and details to come soon.

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 About Vizrt:

Vizrt®️ is the world’s leading provider of innovative visual storytelling tools for media content creators in broadcast, enterprise, or new media – unlocking the power of a story for all. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt offers Flexible Access to our workflows, and our platforms integrate with third-party products because we believe in enabling our customers’ success, giving them the right tool for the job, and accelerating their creative excellence.

More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky Group, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more.


About NewTek:

NewTek™ is the leader in IP video technology that gives every storyteller a voice through video. NewTek sells exclusively through hundreds of resellers (find a reseller) around the world to bring its innovative solutions to market. NewTek products are natively IP-centric via NDI® and empower customers to grow their audiences, brands, and businesses faster than ever before. 

Clients include: The Supreme Court of the United Kingdom, New York Giants, NBA Development League, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, the National Aeronautics and Space Administration (NASA), Pinsent Masons LLP, and more than 80% of the U.S. Fortune 100. 


About Vizrt Group:

Vizrt Group® runs under the passionately held single, simple purpose of “more stories, better told,” supplying media content creators around the world with software-defined visual storytelling tools to help them to build a better-informed world. 

The Group contains three of the strongest names in the broadcast technology industry; NewTek, NDI® and Vizrt. All three being creative businesses, built on innovation and grown by our people, with the goal of becoming the most recommended solution provider in the markets we serve. We combine our strategic pillars of Content-Centricity, Software-Defined, IP First, and Innovation to increase our customers’ success in delivering engaging and immersive content to their audiences.

Vizrt Group is a global and diverse organization with over 750 employees from 64 different nationalities, with offices in 16 countries worldwide. It is privately-owned by a Nordic Capital-led investment consortium.

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