New York, February 3, 2014 – YCD Multimedia, a leading global provider of smart digital signage solutions, today announced that it will launch a new player aimed at in-store marketing at Integrated Systems Europe (ISE), to be held February 4-6, 2014 in Amsterdam, The Netherlands. YCD|LivePlayer allows retailers to deploy in-store digital signage by leveraging the latest Android-based players and tablets and smart displays.
YCD|LivePlayer 1.0 will be available in two editions – an Android application available on the Google Play store, and as a downloadable player for Samsung Displays with SMART Signage Platform (SSP), the latter operating on the display’s built-in SSP engine without the need for any player hardware.
Both editions are managed by YCD|RAMP – YCD’s browser-based Retail Advertising and Merchandising Platform – which uses smart templates to create effective call-for-action content with unsurpassed simplicity, and in a rapid time-to-market. With Point of Sale (POS) integration, retailers can have their displays (such as menu boards) reflect real-time inventory changes and display complementary items during checkout to help cashiers upsell high-margin products.
YCD|LivePlayer channels managed by YCD|RAMP offer many features normally associated with higher-cost products, such as real-time status and player health monitoring, remote control, real-time remote screen snapshots, playback information, and more.
“YCD|LivePlayer plays an extremely important role for YCD, reflecting our focus on retail verticals. It allows our customers to promote products and provide shoppers with targeted information, assisting retail processes such as traffic, wayfinding and igniting the purchase process, buying decision assistance, seller assistance, and strengthening brand loyalty,” said Eran Sharon, VP of Product Management, YCD Multimedia. “With Samsung’s excellent SSP, which offers player-less digital signage, and the ever-increasing availability of commercial grade Android devices, users can choose from a variety of devices for a true BYOD (“Bring Your Own Device”) approach. This release is just the beginning of what will surely be a game changer for us, our partners, and their users.”
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications for retailand other industries. YCD’s platforms help businesses attract clients, assist their buying decisions, reinforce branding and ensure a measurable impact on their business. YCD’s offering combines expert consulting, professional services and software solutions. To date, the company has partnered with over 2,000 customers including Fortune 500 corporations and some of the world’s most recognized brands such as Burger King, Coca-Cola, Toyota, Ferrari, Cartier, and others. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit
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