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YCD Multimedia Appoints Eran Sharon Vice President of Product Management

New York, July 8, 2013 – YCD Multimedia, a leading global provider of smart digital media solutions, today announced the appointment of Eran Sharon as Vice President of Product Management. Eran becomes the newest member of YCD’s US team and will oversee the firm’s product offering and strategy worldwide.

Having worked in technical and executive capacities both in the US and Israel over the past 15 years, Eran brings extensive and diverse experience designing, implementing and supervising the execution of audiovisual and media technology systems for various markets including experiential/luxury retail, luxury hospitality, museum, and broadcast. Eran comes to YCD after six years at Audio Video & Controls (AV&C), a New York City based boutique AV design firm where Eran’s work was characterized by successful application of emerging technologies in conjunction with AV best practices to deliver complex projects in these markets.

Prior to that, Eran held Technology Director roles at MSL (an NYC-based brand marketing agency) and ITA (operator of edutainment-themed simulated ride attractions). He was a Designer and Project Manager at C-nario (Digital Signage company, acquired by YCD in 2011), and was COO of MTVS (an Israeli broadcast and production firm).

Eran holds a B.Sc. in Industrial Management from Coventry University, an MBA in International Marketing from Heriot Watt University (Edinburgh Business School), and several industry certifications.

“We are delighted to have Eran join our management team,” said Noam Levavi, YCD’s CEO. “Eran’s experience and expertise will provide a great contribution to YCD and will help us fulfill our global strategy and strengthen the position of our product in a continuously evolving market. His professionalism and extensive technical background will help us build state-of-the-art tailored solutions around the business needs and challenges of today’s retailer”.

“I am excited to join YCD and look forward to working together with the team, forging ahead with products and services to strengthen our position in the marketplace. Ours is a competitive landscape, but also one which I strongly feel bears great opportunity to those who effectively harness technology, knowledge of consumer behavior and retail best practices to influence the type of products and services customers can benefit from. We have a group of extremely talented people of which I am now fortunate to now call myself a part.”

About YCD Multimedia

YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit

www.ycdmultimedia.com

Contact:

David Kanaan

Kanaan Public Relations

Tel.: +972-54-4255307

e-mail:

[email protected]

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