As a leading lifestyle brand focused on making yoga and fitness accessible for everyone, Boulder-based Gaiam currently has a worldwide network of approximately 38,000 retail environments. When Macy’s began a new initiative to transform a retail location into the “Store of the Future,” they approached Gaiam to create a completely new environment meant to achieve a higher level of customer engagement. Gaiam worked Dallas-based with Reflect, which incorporated FLEXLite NXG 3.9mm LED video technology from PixelFLEX into the project.
“We have used LED video in the past to engage our consumers, but never at this scale,” said Hannah Gilmore, Gaiam’s visual merchandising manager. “After meeting with the Gaiam team, we knew the LED video product had to install easily and be able to operate efficiently in a retail store environment with a smaller pixel pitch for a high definition display,” explained Matt Schmitt, president and co-founder of Reflect, which has been working with Macy’s for a number of years as its in-store digital media partner. “We then spoke with PixelFLEX to find out what LED video solutions might be available, and we found that solution in the 3.9mm FLEXLite NXG with both front and rear serviceable panels.”
With the LED video technology solution in place, the design team got to work installing the FLEXLite NXG into the Gaiam retail environment. “We were essentially given a blank canvas to work with, and we wanted the digital experience to be a main focal point, drawing customers into our space,” Gilmore continued. “The FLEXLite NXG LED video wall ended up being about six feet wide by 10 feet tall. Once the grid structure was installed, the LED tiles quickly locked together creating a seamless digital wall.” Next, it was time to give life to the new retail visual experience using the motion graphic content created by Gaiam specifically for this installation.
“The motion graphic included user-generated content from Gaiam gurus across the nation, along with a custom video that showcases Macy’s-exclusive apparel and hardgoods,” said Gilmore. “The final product was a five-minute video that relates to a broad audience. The FLEXLite NXG LED video technology truly provided the seamless integration we sought, and it was crucial in making our retail experience cohesive.”
