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Case Study: Oraya Movement, California

Nicole Drakulich, founder and owner of Oraya Movement, West Hollywood, has always had a passion for breaking boundaries. With a background in graphic design and a love for fitness, health and wellness, Nicole was looking to combine her passions to propel the global movement of wellness.

Nicole turned to Panasonic, along with Vision Scenery, Background Images and Make A Thing animation team, to help develop an entirely immersive Pilates, yoga and wellness experience. Together, they created two studios that allow guests to focus on projected imagery displayed on a curved wall, immersing guests into new scenic environments with every class. Ten Panasonic PT-RZ660 1-Chip DLP SOLID SHINE laser projectors paired with ET-DLE030 ultra-short throw lenses create the calming environment.

With more than 3,000 square feet of space, the studio holds nine guests comfortably on Pilates reformers in one half of the studio, and between 15-20 guests for yoga classes in the other half of the oval-shaped studio.

Based off of Nicole’s original concept, Vision Scenery was part of the team responsible for designing and building the in-studio set. Background Images specified Panasonic’s PT-RZ660 laser projectors combined with the DLE030 ultra-short throw lens. The compact projectors were easily installed above the 8-foot curved walls and paired with the short-throw lenses to enable large screen projections from a short distance.

The studio utilized the PT-RZ660’s geometry manager pro software and multi-screen support system to seamlessly map, edge-blend and color match the unique destination imagery onto the cylindrical walls of the studio. Guests could visualize themselves practicing yoga in Lake Tahoe or an international park in Croatia – two of the five settings guests can experience at Oraya.

Over the course of the three-year project, finding the right balance of lighting and projection was critical in properly executing Drakulich’s vision. “It was really important for us not to make the studio and imagery too overwhelming for our guests,” said Drakulich.

Oraya Movement is now successfully creating a one-of-a-kind, pioneering setting in a Pilates, yoga and wellness studio.

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