At the National Geographic Encounter in New York City, entertainment developer SPE Partners has employed cutting-edge audiovisual technology to take visitors on a stirring voyage through the depths of the Pacific Ocean so visceral it almost makes you hold your breath.
WATCH: Inside the NatGeo Encounter
“We had this idea to create this cinematic, walk-through experience and we went to National Geographic and we said, ‘Here’s our crazy idea; we want to do it in Times Square and 60,000 square feet, and we want to use new technology and new media to make people feel like they’re actually going on a dive without getting wet,’” said Alex Svezia, co-founder and managing partner, SPE Partners. “And they said ‘OK, you’re out of your mind; sure, let’s give it a shot.’”
Alex Svezia, co-founder and managing partner, SPE Partners says it took three years from initial concept to opening in October 2017. After setting things in motion with National Geographic, SPE reached out to Orlando-based Falcon’s Treehouse to formulate the technological approach. Falcon’s coordinated their design with Austrian integration firm Kraftwerk Living Technologies, which carried out the installation.
The Encounter begins with a 30-foot-wide screen that melds seamlessly with the floor, illuminated with edge-blended projection. Two large Panasonic projectors display a 4K underwater scene on the main screen, while downward-shooting Epson projectors extend the spectacle, allowing visitors to walk about the sea floor.
Implementing interactivity through motion-capture cameras, creatures like stingrays react to guests’ footsteps, swimming to and fro. QSC speakers—which are used throughout the Encounter—envelop the explorers in the ambiance of the deep.
From there, the tour heads into a space simulating a coral reef where large, glossy rear-projection screens linked with Microsoft Kinect sensors allow visitors to stir up bioluminescent organisms with hand gestures, while more motion-activated, ceiling-mounted projectors cover the floor with interactive phosphorescence.
Visitors navigate a supremely disorienting, mirror-walled maze of giant kelp—
That’s made even more flummoxing through the use of Samsung mirror displays at the dead ends.
In a more lighthearted exhibit: a hall featuring a series of large, portrait-oriented Samsung flat panel displays, each featuring a unique CGI sea lion with a distinctive personality.
Using Kinect sensors mounted above the screens, the mammals respond to guests’ gestures and body movements with jocular acrobatics.
Along the way, visitors experience the sights and textures of the sea, as well as a room that is darkened to near pitch blackness, where they are submerged in the songs and cries of whales all around them, courtesy of an IOSONO three-dimensional sound system and a score featuring actual audio from the oceans depths.
The Encounter concludes with a spectacular finale—a roughly 4-minute-long CGI video created in 8K resolution at 60 frames per second, in 3D, and mapped onto a 40-foot-tall curved dome by 24 projectors. Intended to simulate being trapped in a bait ball, visitors stand on a raised platform and are engulfed in a parade of marine activity—including tornadic schools of fish and menacing sharks—fluttering above, below, and around them.
According to Svezia, each frame of the video took some 23 hours to render; the full presentation required the simultaneous use of continuously operating server farms in three countries and took roughly nine months to complete.
After the Encounter’s voyagers’ journey is complete, participants resurface into the educational portion of the tour, featuring areas replete with hands-on touchscreens, games, and social media-linked kiosks where they can learn more about the animals and habitats they’ve just experienced, and share their pledges to help keep the oceans clean.
From two control rooms, the entire Encounter’s AV runs over some 9 miles of fiber optic cable. “Everything’s hardwired, hard-coded; there’s nothing in the cloud,” Svezia said. Three full-time staff members manage the AV onsite, where they oversee the systems from open to close. “If it’s a bigger update or reboot, they do it in coordination with Kraftwerk in Austria. But day-to-day maintenance, it’s all done onsite with our staff.”
In addition to the public-facing areas of the facility, there’s also a 5,000-square-foot event space that can accommodate up to 600 guests, featuring a Bose Pro Audio system and a 40-foot-wide Samsung Prismview 2.5mm pixel-pitch direct-view LED wall; according to Svezia, this is the first facility to receive this brand-new display line from the manufacturer.
