WATCH: Inside the NatGeo Encounter, NYC

Onsite by Matt Pruznick, NewBay
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At the National Geographic Encounter in New York City, entertainment developer SPE Partners has employed cutting-edge audiovisual technology to take visitors on a stirring voyage through the depths of the Pacific Ocean so visceral it almost makes you hold your breath.

WATCH: Inside the NatGeo Encounter

“We had this idea to create this cinematic, walk-through experience and we went to National Geographic and we said, ‘Here’s our crazy idea; we want to do it in Times Square and 60,000 square feet, and we want to use new technology and new media to make people feel like they’re actually going on a dive without getting wet,’” said Alex Svezia, co-founder and managing partner, SPE Partners. “And they said ‘OK, you’re out of your mind; sure, let’s give it a shot.’”

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