
In order to stream exclusive concerts with spatial audio to the Apple TV platform, Apple has announced it will soon be opening its own music hall in London. Apple Music Hall will open as a live music venue on September 28, with a capacity of 600 people.
According to the company, the venue features 48 spatial audio speakers positioned around the audience for immersive sound. Additionally, the space doubles as a full production studio with two dedicated recording and mixing studios so every performance can be captured via multitrack recording and mixed in spatial audio, live or afterwards.
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The venue is also hardwired for 16 or more cameras that feed a purpose-built broadcast control room with infrastructure that supports iPhone video capture running in parallel alongside traditional broadcast cameras.
“In short, an artist can perform an intimate live show for fans at Apple Music Hall and walk out with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video — all from a single show,” says Apple. “Performances out of Apple Music Hall will also be livestreamed globally so fans outside of London can tune in to enjoy these one-time-only shows from their favorite artists.”