For those that need to look camera ready all the time for their virtual meetings, Microsoft has announced that they have partnered with Maybelline to bring a new beauty app to Microsoft Teams.
Microsoft says the app was made in collaboration with the Geena Davis institute to ensure it represented a diverse population of users. The company says that the app will give users the ability to select different makeup colors and blur effects to “try on” with a simple click. Users will have access to 12 different looks on launch, with each highlighting real-world Maybelline products that users can experiment with virtually.
The AI portion of the technology runs off Modiface, an augmented reality system for the beauty industry owned by Maybelline’s parent company. Microsoft says “Modiface AI identifies over 70 points of the users face to create a ‘virtual map’ that enables the seamless application of the digital filters.”
“Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward” said Trisha Ayyagari, Global Brand President of Maybelline New York. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”
The Maybelline Beauty App has begun rolling out to Microsoft Teams enterprise customers.
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