We’re in an era where vinyl is making a comeback, bringing with it fresh new ideas for a 70+ year old way to listen to music. The turntable space has seen experimentation, from transparent record players to minimalist players designed to hang on the wall. There hasn’t been much new ground broken on the actual vinyl record format itself, though, which is what makes Tinyl Vinyl stand out.
Designed for the age of the collectable, Tinyl Vinyl records measure just 4″ across, yet can be played on any manual record player. They run at 33 rpm, and hold roughly four minutes of music per side. Given the format’s diminutive size, this is marketed as more of a feature than a drawback in the age where the majority of music listeners opt to stream single songs via Spotify and other apps.
“Tiny Vinyl is a different concept. We’re basically trying, and having quite a bit of success, in creating a new vinyl format,” Drake Coker, CEO of Nashville Record Pressing tells Ars Technica. “One that is more aligned with how artists are making and releasing music in the streaming era.”
For its launch, Tinyl Vinyl has partnered with Target for sales in the US. Each record costs $14.99, and the format’s initial lineup is available now.
